
Jiaying Xiao
Passionate Marketing and Category Analytics professional with 10+ years of successfully delivering category, customer and consumer insights to... | Greater Boston, Greater Boston, United States
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Jiaying Xiao’s Emails ji****@co****.com
Jiaying Xiao’s Phone Numbers No phone number available.
Social Media
Jiaying Xiao’s Location Greater Boston, Greater Boston, United States
Jiaying Xiao’s Expertise Passionate Marketing and Category Analytics professional with 10+ years of successfully delivering category, customer and consumer insights to solve business challenges and grow brands and categories within CPG, Retail, B2B and Market Research industries. Diverse experiences in category management, shopper insights, consumer insights, and statistical analysis. Strong ability to translate complex analyses into simple stories and provide actionable recommendations. • Category Management: Category Captaincy, Space Management, Promotional Effectiveness, Pricing • Market Analytics: POS, Panel, Market Opportunity Analysis • Shopper Insights: Shopper/Loyalty Card Analytics • Consumer Research: Survey, Focus Group, Segmentation
Jiaying Xiao’s Current Industry Colgate Palmolive
Jiaying
Xiao’s Prior Industry
Shanghai Givaudan
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Minnesota Department Of Revenue
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Pennsylvania State University
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Brand Institute
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Kerry Ingredients And Flavours Americas Region
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Johnsonville Sausage
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Gortons
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Colgate Palmolive
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Work Experience

Colgate Palmolive
Catman Manager - Personal and Home Care, Drug Channel
Thu Jun 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Colgate Palmolive
Associate Retail Category Development Manager - Personal and Home Care, CVS
Sun Mar 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Gortons
Category Insights
Fri Feb 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Johnsonville Sausage
Senior Market Research Analyst
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Johnsonville Sausage
Strategic Insights & Analytics - Customer Insights Analyst
Sat Feb 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Kerry Ingredients And Flavours Americas Region
Market Research Analyst
Sat Sep 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Brand Institute
Market Research Analyst
Thu Nov 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Pennsylvania State University
Research Assistant
Mon Aug 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jun 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Minnesota Department Of Revenue
Graduate Intern
Sat May 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)
Shanghai Givaudan
Legal & Tax Assistant
Sun Jul 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Aug 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)