
Jie Cheng
Jie Cheng is an entrepreneurial business leader with a great passion for building and growing brands in a... | Chicago, Illinois, United States
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Jie Cheng’s Emails ji****@mo****.com
Jie Cheng’s Phone Numbers No phone number available.
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Jie Cheng’s Location Chicago, Illinois, United States
Jie Cheng’s Expertise Jie Cheng is an entrepreneurial business leader with a great passion for building and growing brands in a digital world. Since joining Mondelēz International at the peak of the pandemic in July 2020, she has taken on the position as Global VP & Head of eCommerce and Direct-to-Consumer. In this role, Jie is leading a talented team around the globe, transforming the snack giant’s digital commerce business & quadrupled the dCommerce business from less than one-billon to multi-billion dollar net revenue in 4 years. Along with the team, she continues to drive further digital acceleration, maintaining healthy profit margins, and aims to achieve Mondelēz’s bold Vision 2030 ambition. Some highlights from Jie's career - • 20+ years of track record of commercial experience focusing on digital marketing & eCommerce within Fortune 500 F&B and consumer goods sectors • Consistently pioneering new business models and digital capabilities across local (US), regional (North America) and global (NA, LatAm, Europe, AMEA) dimensions • Proven leader with the ability to build and lead diverse, multidisciplinary teams in fast-paced and complex environment • A "big picture" thinker with exceptional analytical skills and the ability to "connect the dots" to draw meaningful insights and derive action plans Jie's work philosophy: “Strive not to be a success, but rather to be of value." (by Albert Einstein) Areas of Expertise: General Management • Digital Marketing & eCommerce Strategy and Implementation (US & Global) • Brand Building • P&L Management • Leadership & Team Development • D2C • MarTech • Mobile Marketing • SEO/SEM • Digital Merchandising • Online Promotion • CRM • Digital & Social Media • Influencer Marketing • Email Marketing • Digital Analytics & Measurement • Global Brand Marketing • Direct Response TV / Infomercial
Jie Cheng’s Current Industry Mondelez International
Jie
Cheng’s Prior Industry
Conair
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Danone
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The Hershey
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Campbell Soup
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Philips
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Mondelez International
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Work Experience

Mondelez International
Global VP & Head of Digital Commerce
Wed Jul 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Philips
NA Head of eCommerce & DTC, Personal Health
Sun Sep 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jun 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Campbell Soup
Sr Director, Head of Digital & eCommerce - Campbell Snacks
Fri Jun 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Campbell Soup
Global Director, Digital Marketing & eCommerce, Global Biscuits & Snacks
Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
The Hershey
Head of Digital Marketing, Int'l Markets
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
The Hershey
Sr. Manager, Global Digital Marketing
Wed Feb 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Danone
Digital Lead, Consumer Connections - Oikos, Light & Fit, Dannon
Wed Dec 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Feb 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Conair
Head of Internet Marketing & GM for Online Store
Thu Apr 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Conair
Sr. Financial Analyst - Marketing, Personal Care brands
Mon Jul 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Mar 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)
Conair
Financial Analyst - Treasury
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)