
Jo Roberts
Recognised in PR Week's '29 under 29' as a practitioner to watch in the future, I am a... | London, England, United Kingdom
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Jo Roberts’s Emails jo****@mc****.co
Jo Roberts’s Phone Numbers No phone number available.
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Jo Roberts’s Location London, England, United Kingdom
Jo Roberts’s Expertise Recognised in PR Week's '29 under 29' as a practitioner to watch in the future, I am a CIPR qualified professional with almost a decade of experience. I have extensive knowledge of the financial sector derived from experience with a large British bank, comparison site and specialist financial service agencies. I am currently Head of PR at the UK's biggest cashback site, Quidco. I am responsible for the day to day running of the press office and managing all proactive and reactive news stories. Also responsible for the creation and implementation of Quidco's overall media strategy, my role will take the site beyond traditional money and trade publications and into consumer press. On top of looking at traditional channels of PR, my team is also responsible for managing the company's social media channels. Currently running the lowest CPA across the company, Quidco's PR strategy continues to recruit consumers who prove to be some of the most valuable, in terms of future behaviour. During a time of growth, Quidco's Marketing and PR activities are currently recruiting around 90k new shoppers every month, or one every 29 seconds. I am a confident, articulate and professional team player with strong planning, project management and evaluation skills. I am highly organised and extremely capable of managing multiple assignments. A thorough communicator with good interpersonal skills, creative ability, solid media contacts and excellent networking skills. Highly computer literate, user of social media and fan of great news for those I work for. Specialties: Media relations, event management, copywriting, social media, strategy, crisis communications, team leadership, media evaluation, networking, managing databases, digital and influencing.
Jo Roberts’s Current Industry Mcdonalds
Jo
Roberts’s Prior Industry
Hbos
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Confused Com
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Teamspirit
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Fleishman Hillard
|
Quidco
|
Mcdonalds
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Work Experience

Mcdonalds
Head Of Uk Media
Tue Jul 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Quidco
Head Of Pr
Thu Mar 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jun 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Fleishman Hillard
Senior Account Manager
Sun May 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Mar 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Teamspirit
Account Manager
Thu Apr 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Confused Com
Media Relations Exec
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Hbos
Press Officer
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)