
Joerg Niessing
Joerg, a member of the faculty at INSEAD, is a globally recognized leader on digital transformation, digital strategy,... | Greater Paris Metropolitan Region, Greater Paris Metropolitan Region, France
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Joerg Niessing’s Emails jo****@in****.edu
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Joerg Niessing’s Location Greater Paris Metropolitan Region, Greater Paris Metropolitan Region, France
Joerg Niessing’s Expertise Joerg, a member of the faculty at INSEAD, is a globally recognized leader on digital transformation, digital strategy, customer-centricity, and data analytics and has authored a series of reports and frameworks on these topics. He is known for his pioneering work on digital transformation of the customer experience. Joerg’s new book, The Definitive Guide to B2B Digital Transformation, can be ordered at www.b2bdigitaltransformation.com where you find also other content related to his area of expertise. As an experienced strategy consultant and start-up mentor, Joerg helps companies drive uncommon growth through customer-first, digital transformation. Joerg has worked and advised many companies across industries such UBS, Cisco, eBay, United Healthcare, PepsiCo, T-Mobile, United Airlines, Samsung, Electrolux, Cartier, Schneider Electric, Zurich, Swarovski, or GE. At INSEAD, Joerg teaches global executives and MBA students on digital strategy, digital transformation, CX strategies, brand management and data analytics & customer intelligence. He is the programme director of INSEAD’s flagship programmes “Leading Digital Marketing Strategy” and “B2B Marketing Strategies”. Joerg has designed, directed, and delivered executive education programs or workshops for hundreds of global companies in over 30 countries such as Google, IBM, Diageo, Roche, Société Générale, Kone and PwC. He has been awarded multiple times for his teaching and programme direction over the last few years. Joerg published more than 20 academic cases and won the best marketing case award by the Case Center in 2018 for his case on Accor’s digital transformation.
Joerg Niessing’s Current Industry Insead
Joerg
Niessing’s Prior Industry
Daimlerchrysler
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Marketing Center Muenster
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Droege
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Prophet
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London Business School
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Insead
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Insead Elab
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Waterdrop
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Work Experience

Insead
Senior Affiliate Professor of Marketing
Sun Mar 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Waterdrop
Strategic Advisor
Sat Oct 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Insead
Affiliate Professor of Marketing
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Insead Elab
Director INSEAD eLab
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Prophet
Associate Partner
Fri Jul 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
London Business School
Regular guest speaker MBA & executive MBA program
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Oct 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Prophet
Senior Engagement Manager
Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Prophet
Engagement Manager
Tue Jul 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Prophet
Senior Consultant
Wed Feb 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Marketing Center Muenster
Managing Director
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Marketing Center Muenster
Project Manager
Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Droege
Consultant
Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Daimlerchrysler
Associate Product Marketing Manager
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)