Keith Berquist

FAQ About Keith Berquist

• What is Keith Berquist's address?

  Keith Berquist is located at
  310 Broad StreetUnit 1011, Charleston, United States

• What is Keith Berquist's job title?

  Keith Berquist is a
  What do music and marketing have in common? Besides both being creative professions, each requires an exceptional ear. The simplest, most effective way to sell an idea, a product, or an experience is to give your customers what they want; and the best way to know what your customers want is to listen. The internet has given marketers novel tools to reach audiences. It has also created unprecedented new opportunities for us to hear from those same audiences, allowing businesses to use personal, creative, engaging methods to serve their customers. These are a few ways I have developed my ear as a marketer: • Using Google Analytics & Facebook Ads Manager, I pulled information from pixels & UTM-tagged links and developed a database to log all digital marketing campaigns. I employed a series of Excel formulas that measured KPIs and made results filterable by campaign, source, and medium. This allowed for apples-to-apples comparisons across marketing efforts. Listening to our audiences by observing their behavior provided valuable feedback, insights which directly informed future budget allocation. • Managing social media accounts gave me the chance to communicate directly with fans, particularly by developing creative promotions that encourage engagement. One such campaign was a scavenger hunt with on-and-offline components. Show posters were placed at locations of musical significance across the city. Clues were posted on social media, and fans could win a pair of tickets by finding a poster, snapping a picture, and uploading it with a unique hashtag. The contest drove show-specific awareness, increasing event ticket sales. It also led to new page likes, which expanded our venue audience pool for future campaigns. • In launching a venue street team, the simple goal was to create awareness by placing marketing materials in high traffic locations. However, the larger objective was to use street team efforts as a foot-in-the-door to develop strategic partnerships with local businesses. I developed close ties with owners/managers at local record stores, coffee shops, breweries, bars, and bike shops. These relationships helped connect our venue with the larger community and proved invaluable when trying to engage new audiences. Marketing allows me to exercise creativity and connect people through unique, memorable experiences. Live Nation Entertainment

• What industry does Keith Berquist currently work in?

  Keith Berquist currently works in the
  Live Nation Entertainment

• What is Keith Berquist's area of expertise?

  Keith Berquist specializes in
  What do music and marketing have in common? Besides both being creative professions, each requires an exceptional ear. The simplest, most effective way to sell an idea, a product, or an experience is to give your customers what they want; and the best way to know what your customers want is to listen. The internet has given marketers novel tools to reach audiences. It has also created unprecedented new opportunities for us to hear from those same audiences, allowing businesses to use personal, creative, engaging methods to serve their customers. These are a few ways I have developed my ear as a marketer: • Using Google Analytics & Facebook Ads Manager, I pulled information from pixels & UTM-tagged links and developed a database to log all digital marketing campaigns. I employed a series of Excel formulas that measured KPIs and made results filterable by campaign, source, and medium. This allowed for apples-to-apples comparisons across marketing efforts. Listening to our audiences by observing their behavior provided valuable feedback, insights which directly informed future budget allocation. • Managing social media accounts gave me the chance to communicate directly with fans, particularly by developing creative promotions that encourage engagement. One such campaign was a scavenger hunt with on-and-offline components. Show posters were placed at locations of musical significance across the city. Clues were posted on social media, and fans could win a pair of tickets by finding a poster, snapping a picture, and uploading it with a unique hashtag. The contest drove show-specific awareness, increasing event ticket sales. It also led to new page likes, which expanded our venue audience pool for future campaigns. • In launching a venue street team, the simple goal was to create awareness by placing marketing materials in high traffic locations. However, the larger objective was to use street team efforts as a foot-in-the-door to develop strategic partnerships with local businesses. I developed close ties with owners/managers at local record stores, coffee shops, breweries, bars, and bike shops. These relationships helped connect our venue with the larger community and proved invaluable when trying to engage new audiences. Marketing allows me to exercise creativity and connect people through unique, memorable experiences.

• Which languages does Keith Berquist speak? 

  Keith Berquist speaks the following languages:
  No languages available.

• Which industries has Keith Berquist previously worked in?   

  Keith Berquist has prior experience in the following industries:
  Mandolin , Mandolin , Wolf Trap Foundation For The Performing Arts , Live Nation Entertainment , Wolf Trap Foundation For The Performing Arts , Clydes Restaurant , Aeg Presents , Aeg Presents , Aeg Presents , Cafe Du Nord , Paradigm Talent Agency , Leadership Music , Aeg Goldenvoice , Another Planet Entertainment

• What is Keith Berquist’s work experience?  

  Keith Berquist has the following professional experience:
  Live Nation Entertainment , Mandolin , Mandolin , Wolf Trap Foundation For The Performing Arts , Live Nation Entertainment , Wolf Trap Foundation For The Performing Arts , Clydes Restaurant , Aeg Presents , Aeg Presents , Aeg Presents , Cafe Du Nord , Paradigm Talent Agency , Leadership Music , Aeg Goldenvoice , Another Planet Entertainment .

• How can I find Keith Berquist on LinkedIn?  

  You can view Keith Berquist’s
  LinkedIn profile at LinkedIn URL.

• What are Keith Berquist’s work email addresses?  

  Keith Berquist’s work email addresses are
  [email protected] .

• What company does Keith Berquist work for?  

  Keith Berquist works at
  Live Nation Entertainment