
Kelli Hansbauer
Digital marketing and data insights leader with experience in customer, partner, and channel marketing, and a proven track... | Raleigh, North Carolina, United States
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Kelli Hansbauer’s Emails kh****@re****.com
Kelli Hansbauer’s Phone Numbers No phone number available.
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Kelli Hansbauer’s Location Raleigh, North Carolina, United States
Kelli Hansbauer’s Expertise Digital marketing and data insights leader with experience in customer, partner, and channel marketing, and a proven track record in leading innovative teams in strategic, data-driven marketing and ecosystem engagement for lead generation, nurture to conversion, readiness/growth, and loyalty. Respected by management as a leader who delivers results. Acumen in working across departments, driving omnichannel initiatives via a matrix environment. Solves complex challenges with both, creativity, and practicality, while keeping a clear focus on business objectives. International experience working collaboratively with global teams. - MarTech and Data Insights Specialist: As a marketing technologist, I have expertise in digital marketing technologies and the data they utilize, incl. aligning the best solution components for solid solution stack development in support of strategic marketing goals (partner or customer nurture, demand generation and conversion) and business IT goals (lean, agile, and integrated solutions). - Media Expertise: Experience in leveraging segment and behavioral data, aligned to dynamic content and offers, for paid media and social strategy, execution, and optimization across programmatic, native, digital direct, and SEO/SEM channels for the full lead funnel. Agency relationship and budget management. - Omnichannel/Cross-Channel Marketing: Critical experience in creating and managing integrated campaigns across all digital channels, including paid media and retargeting, SEO/SEM, paid and organic social, email, website/LPs, and ABM. Expertise in content development for digital channels and use of first and third-party tracking. - Digital Transformation and Innovation: Proven leadership in working with multiple business partners across the organization to effectively manage complex initiatives and solutions. Ability to achieve cost savings and process improvements, while balancing customer experiences, technical requirements, and business objectives. - Strategic Thought-Leader: Solid business acumen and management skills honed through project management experience; analytical decision-making and problem solving; excellent negotiating, facilitation, and relationship management skills. International experience.
Kelli Hansbauer’s Current Industry Red Hat
Kelli
Hansbauer’s Prior Industry
Strang Communications
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American Lung Association
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Ccof
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Mainline Information Systems
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Cybera
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Lampo
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Ibm
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Allianz
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Cisco
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Red Hat
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Work Experience

Red Hat
Director, Digital Marketing, Omnichannel Strategy, and Data Insights
Sun Oct 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Red Hat
Sr. Manager, Digital Marketing, Engagement, and Data Insights
Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Red Hat
Sr. Principal Product Marketing Manager, Digital Marketing, Partner Ecosystem
Sat Feb 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Cisco
Digital Marketing Strategist and Technologist
Fri Jul 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Feb 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Allianz
Director, Global Digital Marketing Strategy
Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Ibm
Global Digital Marketing Strategist
Wed Aug 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Lampo
Executive Director, Digital Marketing
Sun Aug 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Cybera
Marketing Director
Mon Feb 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Mainline Information Systems
Sr. Marketing Manager, Digital Marketing
Thu Mar 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Mainline Information Systems
Marketing & Business Development Manager
Wed Aug 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Mar 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Mainline Information Systems
Marketing Director, NCGi - a Mainline Company
Sun Aug 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Ccof
Development Director
Sun Dec 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri May 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time)
American Lung Association
Development Director
Thu Aug 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time)
Strang Communications
Director of Author Acquisitions
Mon Aug 01 1994 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time)