Kevin Campbell
A people leader with 15+ years of experience driving B2C brand awareness, loyalty, affinity, and consumer brand engagement... | Canada
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Kevin Campbell’s Emails ke****@vi****.ca
Kevin Campbell’s Phone Numbers No phone number available.
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Kevin Campbell’s Location Canada
Kevin Campbell’s Expertise A people leader with 15+ years of experience driving B2C brand awareness, loyalty, affinity, and consumer brand engagement by creating unique Brand Partnership campaigns, leading Brand Experience Strategy, Sponsorship Marketing, Experiential, large scale consumer experiences, around consumer passion points. This digitally led strategy creates positive consumer loyalty driven through mobile, digital, social, retail and experiential channels. Responsible for building the Brand Partnership loyalty rewards member program for Virgin Plus - “Member Benefits”. Previous leadership roles in Marketing at Sony and Live Nation. Strengths include creating and leading multi channel marketing campaigns including content creation, brand development, app strategy, brand partnerships, loyalty strategy, media strategy, digital and mobile marketing, experiential, data analysis, and team leadership. Proven success in driving multi-faceted campaigns ranging from grass roots word of mouth to global initiatives. I have a passion for creating emotional connections to a brand, consumer brand experience, media, sports, and entertainment. Specialties: * Brand Strategy & Execution * Leadership & Team Management * Experiential and Large Scale Event Marketing and Management * Third Party Brand Partnerships * Naming Rights * Sponsorship * Content Creation Management * Agency Management & Negotiation * Contract Negotiation * Entertainment Media * Mobile App and Digital Strategy * Creative Direction * Brand Positioning * Customer Segmentation analysis * Social Advocacy * Budget Management
Kevin Campbell’s Current Industry The Mrg
Kevin
Campbell’s Prior Industry
Sony Music Entertainment
|
Live Nation
|
Virgin Plus
|
The Mrg
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Work Experience
The Mrg
Managing Director, Revenue and Network
Fri Sep 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Feb 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Virgin Plus
Head of Brand Experience (Brand Partnerships, Sponsorship Marketing, Experiential, App Strategy)
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Virgin Plus
Director Sponsorship and Experiential Marketing
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Live Nation
Senior Director Global Marketing
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Sony Music Entertainment
Director Of Marketing
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Feb 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Sony Music Entertainment
Director Of Marketing
Sat Nov 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Sony Music Entertainment
Senior Marketing Manager
Wed Mar 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Nov 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)Skills
Languages
Kevin Campbell Email Addresses
FAQ About Kevin Campbell
-
Kevin Campbell is located at
Canada -
Kevin Campbell is a
A people leader with 15+ years of experience driving B2C brand awareness, loyalty, affinity, and consumer brand engagement by creating unique Brand Partnership campaigns, leading Brand Experience Strategy, Sponsorship Marketing, Experiential, large scale consumer experiences, around consumer passion points. This digitally led strategy creates positive consumer loyalty driven through mobile, digital, social, retail and experiential channels. Responsible for building the Brand Partnership loyalty rewards member program for Virgin Plus - “Member Benefits”. Previous leadership roles in Marketing at Sony and Live Nation. Strengths include creating and leading multi channel marketing campaigns including content creation, brand development, app strategy, brand partnerships, loyalty strategy, media strategy, digital and mobile marketing, experiential, data analysis, and team leadership. Proven success in driving multi-faceted campaigns ranging from grass roots word of mouth to global initiatives. I have a passion for creating emotional connections to a brand, consumer brand experience, media, sports, and entertainment. Specialties: * Brand Strategy & Execution * Leadership & Team Management * Experiential and Large Scale Event Marketing and Management * Third Party Brand Partnerships * Naming Rights * Sponsorship * Content Creation Management * Agency Management & Negotiation * Contract Negotiation * Entertainment Media * Mobile App and Digital Strategy * Creative Direction * Brand Positioning * Customer Segmentation analysis * Social Advocacy * Budget Management The Mrg -
Kevin Campbell currently works in the
The Mrg -
Kevin Campbell specializes in
A people leader with 15+ years of experience driving B2C brand awareness, loyalty, affinity, and consumer brand engagement by creating unique Brand Partnership campaigns, leading Brand Experience Strategy, Sponsorship Marketing, Experiential, large scale consumer experiences, around consumer passion points. This digitally led strategy creates positive consumer loyalty driven through mobile, digital, social, retail and experiential channels. Responsible for building the Brand Partnership loyalty rewards member program for Virgin Plus - “Member Benefits”. Previous leadership roles in Marketing at Sony and Live Nation. Strengths include creating and leading multi channel marketing campaigns including content creation, brand development, app strategy, brand partnerships, loyalty strategy, media strategy, digital and mobile marketing, experiential, data analysis, and team leadership. Proven success in driving multi-faceted campaigns ranging from grass roots word of mouth to global initiatives. I have a passion for creating emotional connections to a brand, consumer brand experience, media, sports, and entertainment. Specialties: * Brand Strategy & Execution * Leadership & Team Management * Experiential and Large Scale Event Marketing and Management * Third Party Brand Partnerships * Naming Rights * Sponsorship * Content Creation Management * Agency Management & Negotiation * Contract Negotiation * Entertainment Media * Mobile App and Digital Strategy * Creative Direction * Brand Positioning * Customer Segmentation analysis * Social Advocacy * Budget Management -
Kevin Campbell speaks the following languages:
No languages available. -
Kevin Campbell has prior experience in the following industries:
The Mrg , Virgin Plus , Virgin Plus , Live Nation , Sony Music Entertainment , Sony Music Entertainment , Sony Music Entertainment -
Kevin Campbell has the following professional experience:
The Mrg , Virgin Plus , Virgin Plus , Live Nation , Sony Music Entertainment , Sony Music Entertainment , Sony Music Entertainment . -
You can view Kevin Campbell’s
LinkedIn profile at LinkedIn URL. -
Kevin Campbell’s work email addresses are
[email protected] . -
Kevin Campbell works at
The Mrg
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