
Kevin Marsh
Kevin is an expert in preference research and decision analysis, in particular in relation to clinical study design,... | London, London, United Kingdom
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Kevin Marsh’s Location London, London, United Kingdom
Kevin Marsh’s Expertise Kevin is an expert in preference research and decision analysis, in particular in relation to clinical study design, benefit risk assessment and health technology assessment. Kevin completed his PhD at the University of Bath, specialising in economic valuation techniques. After a year at Oxford University, Kevin joined The Matrix Knowledge Group in London where he built their economics practice. He joined Evidera in April 2012 to director the EU Modelling and Simulation Team. Since then he has taken a number of roles in Evidera's Patient Centred Research (PCR) team, including: establishing and leading the Patient Preference Team, leading PCR commercial and product development strategy, and most recently as PCR co-lead. Alongside his work at Evidera, he has taken a number of leadership roles at ISPOR, including: chairing the Health Preference Special Interest Group, co-chaired the ISPOR Taskforce on the use of MCDA in health care decision-making, and co-chairing the working group on the use of preference data in Europe. He is currently a member of ISPOR's taskforce on quantitative benefit risk assessment. He had been on the faculty for short-courses at ISPOR and SMDM. Specialties: preference elicitation, multi-criteria decision analysis, economic modelling, economic evaluation, cost utility analysis, cost benefit analysis, cost effectiveness analysis, health valuation, return on investment, value based decisions
Kevin Marsh’s Current Industry Evidera
Kevin
Marsh’s Prior Industry
Ernst And Young
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University Of Bath
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Oxford University
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Matrix Evidence
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Evidera
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Work Experience

Evidera
Vice President, Patient Centred Research
Fri Apr 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Evidera
Executive Director, Patient Centred Research
Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Evidera
Senior Research Leader, Patient Preferences
Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Evidera
Executive Director, Patient Preference
Fri Apr 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Evidera
Senior Director, Modelling and Simulation
Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Evidera
Director, Modelling and SImulation
Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Matrix Evidence
Director and Chief Economist, Matrix Evidence
Wed Oct 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Oxford University
Research Fellow
Tue Oct 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Sep 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
University Of Bath
Research Associate
Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)
Ernst And Young
Auditor
Mon Jan 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time)