
Lara Torresi
With over 18 years of experience in biddable media, social media, mobile advertising, SEO, SEM, and online marketing,... | London, Greater London, United Kingdom
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Lara Torresi’s Emails la****@ef****.com
Lara Torresi’s Phone Numbers No phone number available.
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Lara Torresi’s Location London, Greater London, United Kingdom
Lara Torresi’s Expertise With over 18 years of experience in biddable media, social media, mobile advertising, SEO, SEM, and online marketing, I have worked extensively on both agency and client sides. My expertise lies in managing large-scale, multi-channel projects with significant budgets, targeting both B2B and B2C audiences. I have a proven track record of successfully managing multiple clients, campaigns, projects, and teams. My skills include establishing best practices and optimization frameworks across multilingual global accounts, encompassing platforms such as Google, Bing/Yahoo, Yandex, Baidu, Yahoo! Japan, Facebook, and YouTube. This involves restructuring accounts, conducting ad copy and landing page testing, performing keyword analysis and competitor positioning, resulting in increased CTR and improved position while reducing costs. I consistently monitor cross-channel performance to ensure effectiveness. Whether working independently or leading a team, I am highly self-motivated with exceptional organizational skills, proactivity, and a dedication to staying updated on the latest digital marketing opportunities and technological advancements. I am committed to projects from inception to completion, with strong analytical abilities, problem-solving skills, and meticulous attention to detail. Additionally, I excel in team management and growth, as well as in creating and implementing new processes and guidelines. My experience includes developing global biddable strategies encompassing Paid Search, GDN, Social Media, YouTube, Remarketing, content amplification, and Display. This involves defining goals, objectives, KPIs, target audiences (both B2B and B2C), conducting competitor analysis, assessing website usability, and creating media plans.
Lara Torresi’s Current Industry 8x8
Lara
Torresi’s Prior Industry
Enel
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Lexmark International
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Guggenheim Museum
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Yahoo
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Account Manager International Search
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Mediacom
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The Search Agency
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Ef Education First
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Cisco
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Work Experience

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Paid Search Lead
Thu Aug 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Cisco
EMEA Paid Search & Programmatic Lead
Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Cisco
Paid Search Manager EMEAR
Fri Feb 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Feb 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Ef Education First
Global Account Manager at EF Education First
Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Oct 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
The Search Agency
SEM ACCOUNT DIRECTOR
Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Mediacom
International Senior Manager
Mon Oct 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Mediacom
Account Manager, International Search
Fri Jul 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Account Manager International Search
Freelance – PPC Campaign Manager, Web and Graphic Designer
Wed Sep 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Yahoo
SEM Advisor
Thu Jun 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Guggenheim Museum
Internship
Thu Sep 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Lexmark International
Technical Analyst
Mon Nov 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Enel
Web Developer & Graphic Designer
Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat May 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)