
Lisa Findlay
I have experience in all aspects of the marketing mix and consider myself adaptable and a willing learner.... | Perth, Perth, United Kingdom
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Lisa Findlay’s Emails li****@uh****.ac
Lisa Findlay’s Phone Numbers No phone number available.
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Lisa Findlay’s Location Perth, Perth, United Kingdom
Lisa Findlay’s Expertise I have experience in all aspects of the marketing mix and consider myself adaptable and a willing learner. I'm qualified in Marketing and Retail Management to honours degree level and have been working in marketing for almost two decades. I have extensive experience in developing, delivering and tracking the effectiveness of multiple communication channels and creative methods to reach our intended audiences effectively. I am very used to working under pressure and currently work in a fast-paced environment with many demands. I am fortunate to have been able to recruit an excellent award-winning team at UHI Perth and enjoy working with them every day. We won the 2022 Perthshire Chamber of Commerce Excellence in Digital Media Award for our inspirational and authentic content positively influencing student recruitment. Key duties and activities at UHI Perth as Marketing Team Leader: I create and implement marketing campaigns and projects, to raise the external profile of UHI Perth, recruit potential students to apply and enhance the student experience. I line-manage three fantastic team members and am responsible for ensuring marketing activity aligns with key strategic objectives ultimately aiming to drive student recruitment. • Co-ordinate the day-to-day communications and marketing activities, ensuring our website and social media platforms are appropriately kept up-to-date with high quality images and engaging content. • Analyse marketing intelligence, feedback and data and tailor marketing activities accordingly to ensure ROI of communications and marketing strategies and activities. Produce relevant marketing reports. • Manage marketing budget with best value and reach. • Co-ordinate media activities, write all press releases and serve as press contact, including out-of-hours emergency media contact. • Lead, write and edit internal and external communications, including relevant strategies to support college strategic direction. • Plan and co-ordinate Open Days, student recruitment events and activities, including attendance at school and college recruitment fairs, and the promotion and evaluation of these events. • Lead on branding and positioning of the College – in both visual and written communications to ensure it is representative of the College’s values and culture. • Ensure a high level of planning and organising of own workload, team workload and coordinating colleagues to deliver projects on time.
Lisa Findlay’s Current Industry Uhi Perth
Lisa
Findlay’s Prior Industry
Tesco Stores
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Horsecross Arts
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Uhi Perth
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Work Experience

Uhi Perth
Marketing Team Leader
Thu Dec 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Uhi Perth
Media And Public Relations Coordinator
Mon Oct 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Horsecross Arts
Marketing Assistant
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Oct 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Tesco Stores
Trainee Manager
Mon Dec 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)