
Lisa Perrin
Having users download your app is just the first step. The next step is getting them back into... | Backinapp, 25 RUE DU CLOS, France
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Lisa Perrin’s Location Backinapp, 25 RUE DU CLOS, France
Lisa Perrin’s Expertise Having users download your app is just the first step. The next step is getting them back into the app and converting them in loyal users. » Working on the retention is essential after the 1st install. Without it, you’ll lost a lot of users after the 1st week ! BackInApp is a French app retargeting technology dedicated to increase your retention and conversion rates. Created in 2016 after 2 years of R&D, Backinapp is present in more than 40 countries and works with companies like : Western Union, Bandai, Just Eat, Rakuten, Sushi Shop... With his predictive campaigns, backinapp allows you to retarget your mobile users with personalized messages accodring to their life cycle to increase your ROI : • Make lost users reinstall the app • Bring back your inactive users into the app. • Increase the use of your app • Make your users move forward in the conversion funnel. • Increase your average basket. Augmenter votre panier moyen et votre LTV • And much more ! Advantages : 100% ROAS Monitoring It’s 100% Plug and Play : Already connected with all media tracking and CRM SDK’s 100% RGPD compliant Allows you to retarget 100% of your user base. How does it work ? 1. Interconnection with your sdk. (We’re already interconnected with all media tracking SDK’s Appsflyer, Adjust, Branch and crm sdk’s (Airship, Batch, etc…). 2. execution of a picture of your user base / datamining analysis goal : define the life cycle of your users to indentify the best target according to your performance goals. 3. Isolation of a part of your user base to analyze the uplift of the campaign. 4. Remarketing of all your users with our predictive campaigns. 5. Monitoring and optimization of the campaign goal : maximize the performance with an roas/roi ( return on ad spend) 6. Analyze the user lifecycle evolution with a second picture of your base.
Lisa Perrin’s Current Industry Backinapp
Lisa
Perrin’s Prior Industry
Backinapp
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Work Experience

Backinapp
Senior International Sales Manager
Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Backinapp
International Sales Manager
Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Backinapp
Business Intelligence
Fri Jul 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Backinapp
Senior International Sales Manager
— Present