
Luis Stefanon
An accomplished marketing and product management executive with extensive experience in brand management, consumer goods product marketing/management, Film... | Henderson, Nevada, United States
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Luis Stefanon’s Emails ls****@mg****.com
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Luis Stefanon’s Location Henderson, Nevada, United States
Luis Stefanon’s Expertise An accomplished marketing and product management executive with extensive experience in brand management, consumer goods product marketing/management, Film & TV – Theatrical, digital and streaming entertainment, cloud and mobile gaming, key account management, promotions, and retail marketing. Drives consumer product development with engaging marketing campaigns supporting product launches, theatrical film releases and gaming audience initiatives, each focused on delivering increased profitability and increased market penetration. A collaborative team leader able to lead staff and drive multi-department projects while inspiring teamwork and keeping staff members focused. Possesses the ability to utilize a pragmatic management style to drive product life cycle. Additional strengths in digital, streaming and traditional media formats, publicity, operations, sales, research, and forecasting. • Brand Management • Product Management • Consumer and Trade Marketing • Profit and Loss Statement Responsibility • Manage Prints and Advertising budgets • Creative Direction and Packaging Development • Digital/Social Media Campaign Development • Promotional and Retail Marketing Supervisor KEY ACCOMPLISHMENTS • Managed over 20 promotions annually, delivering 40 to 60% in margin to achieve a fiscal year budget of 650,000,000. • Developed strategies to sustain profitability in challenging market by focusing on key driver titles and utilizing trade programs to support key retailers, providing return of 180,000,000 margin annually. • Oversee theatrical distribution Prints and Advertising budgets for over 20 day and date and limited film releases across 20 top markets. • Contributed to the development of innovative digital promotional plans focused on growing consumer’s purchase decision in emerging technologies and accelerate digital consumption. • Managed high-profile products and franchises including Star Wars, The Hunger Games, Jurassic World, Justice League and oversaw third-party relationships, including Lucasfilm, Marvel, CBS Films, MGM, Nicholas Sparks, and LEGO.
Luis Stefanon’s Current Industry Mgm Resorts International
Luis
Stefanon’s Prior Industry
Simon Marketing
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Fox
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Paramount Pictures
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Twentieth Century Fox
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Lionsgate
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Mattel
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Cinedigm
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Meta
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Mgm Resorts International
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Work Experience

Mgm Resorts International
Director of Brand Strategy (Corporate)
Wed Dec 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Meta
Manager, Marketing - Facebook Gaming (Americas)
Fri Oct 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Cinedigm
Director of Marketing & Brand Management
Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Mattel
Manager, Global Commercial Marketing
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Lionsgate
Director, Marketing
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Twentieth Century Fox
Associate Director, Marketing
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Paramount Pictures
Senior Product Manager, Brand Marketing
Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Fox
Manager, Brand Marketing
Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Simon Marketing
Assistant Manager, Redemption and Fulfillment
Sun Jan 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time)