Marcela Lay

FAQ About Marcela Lay

• What is Marcela Lay's address?

  Marcela Lay is located at
  Atlanta, Georgia, United States

• What is Marcela Lay's job title?

  Marcela Lay is a
  BIO An agent of change, Marcela Lay is a distinguished Product and Experience executive renowned for her proven success in collaborating with startups and Fortune 500 brands spanning diverse industries. Marcela's extensive background enables her to offer a comprehensive understanding of the digital landscape, from formulating product strategy and conceptualization to steering agile product development and implementing the measurement and iteration of impactful solutions. As a trusted advisor to her clients, Marcela seamlessly integrates a robust Design Thinking approach and a background in process optimization, leading cross-disciplinary teams to deliver transformative digital solutions that propel business growth in an evolving, and uncertain environment. As an executive, Marcela champions growth, operational excellence, and strategic planning. Her leadership style emphasizes people-centricity and fostering a culture that embraces innovation and change. Her unwavering commitment to delivering tangible results, driving sustainable growth, and empowering the next generation of leaders solidifies her position as an exemplary leader who consistently blends innovation, strategic thinking, and a genuine desire for positive change. Speaking engagements: HIMSS, Experience Design, Women - Future, and CX Talks. AWARDS: - Women of Inspiration Authentic Leader Award winner - Campaign US 40 over 40 award winner - Stevie Award Winner for Maverick of the Year - Stevie Award Winner for Women-run Workplace - Women Worth Watching Award Winner RECENT ACCOMPLISHMENTS: - Successfully transformed a technical production vendor into an E2E digital product innovation agency and trusted advisor to enterprise-level clients - Successfully grew and managed a 70M company P&L with 65% growth YoY - Increased revenue by 190% - Changed status quo for a technology company headquartered in Silicon Valley (46% women) - 2022 YML Customer Experience Agency of the Year by Ad Age SPECIALTIES: • Digital transformation • Product Strategy, life cycle management, and agile development • Customer Experience vision & strategy • Market analysis and trend identification • Human-centered approach • Design thinking methodology • Data-driven decision making • Business strategy & execution • Growth, Operations management & process improvement • Global Cross-functional team leadership and collaboration • Strategic planning • OKR/ KPI definition and governance • Problem-Solving • P/L management • Change methodologies (ADKAR, Value Stream Portfolio Management, and Lean Governance Model.) Avanade

• What industry does Marcela Lay currently work in?

  Marcela Lay currently works in the
  Avanade

• What is Marcela Lay's area of expertise?

  Marcela Lay specializes in
  BIO An agent of change, Marcela Lay is a distinguished Product and Experience executive renowned for her proven success in collaborating with startups and Fortune 500 brands spanning diverse industries. Marcela's extensive background enables her to offer a comprehensive understanding of the digital landscape, from formulating product strategy and conceptualization to steering agile product development and implementing the measurement and iteration of impactful solutions. As a trusted advisor to her clients, Marcela seamlessly integrates a robust Design Thinking approach and a background in process optimization, leading cross-disciplinary teams to deliver transformative digital solutions that propel business growth in an evolving, and uncertain environment. As an executive, Marcela champions growth, operational excellence, and strategic planning. Her leadership style emphasizes people-centricity and fostering a culture that embraces innovation and change. Her unwavering commitment to delivering tangible results, driving sustainable growth, and empowering the next generation of leaders solidifies her position as an exemplary leader who consistently blends innovation, strategic thinking, and a genuine desire for positive change. Speaking engagements: HIMSS, Experience Design, Women - Future, and CX Talks. AWARDS: - Women of Inspiration Authentic Leader Award winner - Campaign US 40 over 40 award winner - Stevie Award Winner for Maverick of the Year - Stevie Award Winner for Women-run Workplace - Women Worth Watching Award Winner RECENT ACCOMPLISHMENTS: - Successfully transformed a technical production vendor into an E2E digital product innovation agency and trusted advisor to enterprise-level clients - Successfully grew and managed a 70M company P&L with 65% growth YoY - Increased revenue by 190% - Changed status quo for a technology company headquartered in Silicon Valley (46% women) - 2022 YML Customer Experience Agency of the Year by Ad Age SPECIALTIES: • Digital transformation • Product Strategy, life cycle management, and agile development • Customer Experience vision & strategy • Market analysis and trend identification • Human-centered approach • Design thinking methodology • Data-driven decision making • Business strategy & execution • Growth, Operations management & process improvement • Global Cross-functional team leadership and collaboration • Strategic planning • OKR/ KPI definition and governance • Problem-Solving • P/L management • Change methodologies (ADKAR, Value Stream Portfolio Management, and Lean Governance Model.)

• Which languages does Marcela Lay speak? 

  Marcela Lay speaks the following languages:
  No languages available.

• Which industries has Marcela Lay previously worked in?   

  Marcela Lay has prior experience in the following industries:
  Avanade , Yml , Y Media Labs , Together Digital , Y Media Labs , Y Media Labs , Huge , Huge , Razorfish , Iq Agency , 360i , Studiocom , Studiocom , Zyman

• What is Marcela Lay’s work experience?  

  Marcela Lay has the following professional experience:
  Avanade , Avanade , Yml , Y Media Labs , International Academy Of Digital Arts And Sciences , Together Digital , Y Media Labs , Y Media Labs , Huge , Huge , Razorfish , Iq Agency , 360i , Studiocom , Studiocom , Zyman .

• How can I find Marcela Lay on LinkedIn?  

  You can view Marcela Lay’s
  LinkedIn profile at LinkedIn URL.

• What are Marcela Lay’s work email addresses?  

  Marcela Lay’s work email addresses are
  [email protected] .

• What company does Marcela Lay work for?  

  Marcela Lay works at
  Avanade