
Mark Purdy
Mark Purdy is managing director of Purdy & Associates, an independent advisory and thought leadership firm focused on... | London, London, United Kingdom
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Mark Purdy’s Expertise Mark Purdy is managing director of Purdy & Associates, an independent advisory and thought leadership firm focused on issues at the intersection of economics, technology and business. He is also a Lead Analyst for Europe at Information Services Group (ISG), and an Associate at Frontier Economics. His recent publications have examined the economic and business impact of next-wave technologies, such as AI, digital olfaction, digital twins, machine discovery and swarm intelligence. His work also focuses on the growing role of techno-nationalism in technology, trade and investment. He has published widely in tier-1 media and specialised publications such as Harvard Business Review, Sloan Management Review, and the Financial Times. He speaks on topics such as the impact of new technologies and business futures at conferences, client workshops and seminars around the world. Previous posts include Managing Director of Economic Research at Accenture (2000-2020), economic adviser at the U.K. Competition Commission, principal policy researcher at the Consumers’ Association, and economist at Ireland’s National Economic and Social Council. He has a B.A. (Hons) and a master’s degree in economics from Trinity College, Dublin. Selected publications: Purdy, M., Klymenko, M., and Purdy, M. (2021). Business Scents: The rise of digital olfaction. Sloan Management Review. Purdy, M. and Klymenko, M. (2021). How Machine Discovery can Accelerate Solutions to Society's Big Problems. Sloan Management Review. Purdy, M. (2020). Forces Driving New Wave of Techno-nationalism. The Straits Times. Purdy, M. (2020). Unlocking AI’s Potential for Social Good. Harvard Business Review. Purdy, M., Eitel-Porter, R. and Klymenko, M. (2020). How Swarm Intelligence Blends Global and Local Insight. Sloan Management Review. Purdy, M., Eitel-Porter, R. and Deblaere, T. (2020). How Digital Twins are Re-inventing Innovation. Sloan Management Review. Purdy, M., Zealley, J. and Maseli, O. (2019). The Risks of using AI to Interpret Emotions. Harvard Business Review. Purdy, M. and Reznik, G. (2019). Why Every Company Needs to Think like an Entertainment Company. Harvard Business Review. Robinson, M. and Purdy, M. (2018). A Digital New Deal must focus on Future Skills, Financial Times, Letters page. Purdy, M. and An, S. (2017). Digital Trade could reverse China Slump. China Daily. Davarzani, L. and Purdy, M. (2015). The Internet of Things is now a Thing. Stanford Social Innovation Review.
Mark Purdy’s Current Industry Frontier Economics
Mark
Purdy’s Prior Industry
Accenture
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Freelance
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Purdy And Associates
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Frontier Economics
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Work Experience

Frontier Economics
Associate
Sun Aug 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Purdy And Associates
Managing Director
Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Purdy And Associates
Independent Economics & Technology Adviser
Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Freelance
Independent Economics and Technology Adviser
Tue Sep 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Accenture
Senior Executive
Sun Oct 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)