
Matt Allard
A commercially focused Director, working in the streaming/subscription space, with over 20 years experience in the global entertainment... | London, London, United Kingdom
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Matt Allard’s Emails ma****@un****.com
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Matt Allard’s Location London, London, United Kingdom
Matt Allard’s Expertise A commercially focused Director, working in the streaming/subscription space, with over 20 years experience in the global entertainment industry, specialising in major music labels & DSPs. Having played a pivotal role in the digital transition, transforming consumption from downloads to streaming to short-form video, I have excelled in forging strategic partnerships & collaborations to deliver ground-breaking artist marketing campaigns. With a proven ability to cultivate & grow audiences, driving content discovery, engagement & revenue growth for both artists & labels alike. Based in London, I am committed to leveraging data-driven strategies to achieve business objectives & foster innovation within teams to deliver commercial success. 💪🏼 Key Strength’s 💪🏼 • Partnership Development & Content Strategy • Commercial Growth & Revenue Generation • Strategic Business & Content Planning • Project Management & Team Leadership • Data-Led Optimisation & Audience Engagement 📈 Key Achievement's 📈 • Digital Transition Leadership: Pioneered the role of Head of Streaming, leading the shift in music consumption, driving platform revenue performance to double digit growth. • Strategic Growth: Oversaw the expansion of a substantial digital business portfolio, optimising revenue through innovative strategies and partnerships. • Partnership Strategy: Formulated ground breaking partnerships with leading platforms, including Spotify, YouTube, Apple, Tik Tok & Amazon, driving content discovery & engagement (Lewis Capaldi, Stormzy, Sam Smith, Hozier, Sam Fender, The 1975, Disclosure, Spice Girl's, The Beatles & Amy Winehouse amongst many others). • Business Optimisation: Identified a multi-million-dollar opportunity through platform performance analysis & optimal operating efficiency. • Content Strategy: Played a key role in collaborative event & content planning, culminating in global on & off-platform marketing plans.
Matt Allard’s Current Industry Soap Music
Matt
Allard’s Prior Industry
Bmg Music
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Sony Bmg Music Entertainment
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Sony Music Entertainment
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Universal Music
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Soap Music
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Work Experience

Soap Music
Co-Founder and Managing Partner
Wed May 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Universal Music
Director of Streaming & Digital Partnerships
Tue Nov 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Universal Music
Head of Streaming
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Oct 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Universal Music
Head of Group Sales - Digital
Sat Sep 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Universal Music
Digital Account Director: iTunes
Wed Sep 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Sony Music Entertainment
Digital Account Manager
Wed Aug 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Sony Music Entertainment
Account Executive - Downloads
Tue Aug 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Sony Bmg Music Entertainment
A&R Admin Coordinator
Tue Feb 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Bmg Music
A&R Assistant
Fri Feb 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Feb 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)