
Matt Steggles
A creative and commercial classically trained marketing professional with 14 years’ experience, working with The Restaurant Group plc,... | London, England, United Kingdom
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Matt Steggles’s Emails ms****@kr****.co
Matt Steggles’s Phone Numbers 44207354869944782787****
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Matt Steggles’s Location London, England, United Kingdom
Matt Steggles’s Expertise A creative and commercial classically trained marketing professional with 14 years’ experience, working with The Restaurant Group plc, SSP Group plc, founder-owned business Crêpeaffaire and most recently Krispy Kreme UK & Ireland. Experience in QSR, restaurants, bars, casual dining and retail across both company-owned and franchise models. Areas of Expertise: • 100+ new store openings, including new-market-entries for brands including Coast to Coast and Garfunkel’s Coffee House for The Restaurant Group plc. including launch marketing strategy. • Commercially savvy, developing profit-driving menus and campaigns to meet both the needs of the customer and the business through price optimisation and promotions. • Leading agency relationships to deliver national campaigns and media buying with annual budgets of 1m+ with full P&L accountability. • Flexible and adaptable approach with strong team leadership skills, cross-functional communication and collaborative working at all levels of the business, including franchise partners. • Ability to work with small budgets to leverage brands in the local community to drive customer engagement in cost efficient and brand-love building ways. • Proven track record in delivering KPIs for LFL sales growth, profit and margin with ability to produce and track data, ensuring business objectives and sales goals are met. • Full-brand creative re-launches including the ‘Red Sauce Revolution’ at Frankie & Benny’s and creative identity overhaul of the Chiquito brand. • Leading brand strategy, digital and offline marketing agenda and development of customer communications on all channels. • Leading product development for existing products and new categories from concept to price, packaging and promotion. • Ability to manage complex and multiple tasks with good prioritisation skills. • Leading market research to deliver actionable insights and steer company strategy at national and local level. • Digital marketing including paid social media across all channels and development of apps, websites, loyalty platforms and CRM databases. • Implementation of digital sales funnel, driving e-commerce and delivery sales. • Fully competent in MS Office, developing board-level presentations, highly proficient in Excel, as well as expertise in Photoshop, InDesign and coding knowledge.
Matt Steggles’s Current Industry Krispy Kreme Uk And Ire
Matt
Steggles’s Prior Industry
Tequila
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The Restaurant
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Ssp
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Crepeaffaire
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Krispy Kreme Uk And Ire
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Work Experience

Krispy Kreme Uk And Ire
Senior Marketing Manager
Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Krispy Kreme Uk And Ire
Retail Marketing Manager
Wed Dec 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Crepeaffaire
Head Of Marketing
Fri Jun 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Crepeaffaire
Marketing Manager
Sat Apr 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Ssp
Commercial Brand Manager
Sun Nov 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
The Restaurant
Marketing Manager
Mon Jul 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
The Restaurant
Head Of Design
Fri Jul 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
The Restaurant
Marketing Coordinator
Fri Oct 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Tequila
Campaign Planner (work experience)
Mon Oct 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri May 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)