
Matt Thomas
I am a senior digital performance specialist, working predominantly on CX/UJ optimisations and strategies. I take a data-led, audience-first... | Sydney, New South Wales, Australia
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Matt Thomas’s Emails ma****@ph****.land
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Matt Thomas’s Location Sydney, New South Wales, Australia
Matt Thomas’s Expertise I am a senior digital performance specialist, working predominantly on CX/UJ optimisations and strategies. I take a data-led, audience-first approach to my work, and I always aim to create a creative lens for my solutions. I have worked with brands of all sizes and add value when it comes to approach to media, audience profiling, cohort analysis, product strategy, UX/CX/CJ, growth planning, and on-site performance. I pride myself on my ability to find nuances in audience behaviours, looking mostly at their wants, needs, desires, and sticking points, then using this information to create digital strategies that are effective in terms of hitting performance KPIs, but also tell a brand/campaign story. I have worked across a range of industries including food & drink, tech, retail, hospitality, NGOs, awards, and more, and have held in-house roles, agency roles, and worked as a freelance consultant. I have a proven track record of creating and implementing highly successful campaigns and strategies for brands and businesses of all sizes, ranging from startups to global enterprises.
Matt Thomas’s Current Industry Apparent
Matt
Thomas’s Prior Industry
Peppermint Bar
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Fmc Wimbledon Tennis
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Visit Journeys
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Progressive Digital Media
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Mwi Global
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Freelance
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Craved
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D
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Phantom
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Farmdrop
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Planet Organic
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Apparent
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Work Experience

Apparent
Digital Director
Mon May 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Freelance
Head of Digital, Data & Performance
Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Planet Organic
Head Of Digital (FTC)
Tue Feb 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Farmdrop
Head of Digital Marketing & Performance Strategy (FTC)
Wed Sep 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Phantom
Senior Strategist
Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Sep 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
D
Marketing
Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Craved
Head of Digital Marketing
Fri Sep 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Freelance
Brand, Product, Performance & Campaign Strategy Consultant
Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Apr 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Mwi Global
Digital Marketing Manager
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Progressive Digital Media
Partner Relations and Marketing Executive
Fri Mar 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Visit Journeys
PR & Marketing Manager
Wed Aug 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Fmc Wimbledon Tennis
Hospitality Manager
Wed Jun 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jul 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Peppermint Bar
Barman & Mixologist
Sat May 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)