
Matthew Larson
I bring 15+ years of experience advancing capabilities in customer strategy, marketing, research and data analytics. By combining... | Salt Lake City, Utah, United States
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Matthew Larson’s Location Salt Lake City, Utah, United States
Matthew Larson’s Expertise I bring 15+ years of experience advancing capabilities in customer strategy, marketing, research and data analytics. By combining deep expertise in these areas, I’m able to uncover actionable insights, tell a compelling story, and initiate recommendations that deliver significant business results. I lead teams that help put the customer in the center of everything we do. I’m a strong relationship builder, known for partnering and collaborating effectively across diverse business functions and at all organizational levels. Most recently, I led a talented team of professionals who shaped a world-class Voice of the Client program and launched a customer experience champion program with 600+ global advocates who influence a customer-centric culture. I enjoy speaking at company, university, and industry events providing thought leadership on key business topics, best practices, and trends. In the past year, I was a featured speaker and panelist at the Forrester CX Forum and a Guest Lecturer at the University of Utah. Industries served: Healthcare, Retail, Travel, Entertainment, and Professional Services/Agency Strengths include: Client Experience, B2B & B2C Marketing, Research, Data Analytics, Loyalty, Voice of the Customer (VoC), Contact Strategy, Customer Segmentation, Insights, Predictive Modeling, Database Integration, Demand & Lead Generation, Direct Marketing, Marketing Communications, Business Development, Go-to-Market Strategy, Presentations & Public Speaking, Talent Development, Cross-Functional Team Leadership.
Matthew Larson’s Current Industry Assisted Living Locators
Matthew
Larson’s Prior Industry
Optum
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Sharp Analytics
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Concentrix
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Assisted Living Locators
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Work Experience

Assisted Living Locators
Owner/Senior Living Advisor
Mon Jul 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Concentrix
Associate Director, CX Analytics
Mon Mar 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Optum
Senior Director, Client Experience
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Optum
Senior Director, Market and Database Intelligence
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Optum
Director, Market and Database Intelligence
Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Optum
Senior Manager, Database, Segmentation and Analytics
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Optum
Database Marketing Manager | Response Management Marketing Analyst
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Sharp Analytics
Director Client Services
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)