
Mervin Yong
Mervin is a seasoned digital marketing and startup leader with 12+ years of global experience in Marketing technology... | Singapore
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Mervin Yong’s Location Singapore
Mervin Yong’s Expertise Mervin is a seasoned digital marketing and startup leader with 12+ years of global experience in Marketing technology and Advertising technology. Known for his positive attitude and optimism, he fosters winning mindsets in startup teams and drives cross-border business growth worldwide. With a focus on execution excellence, Mervin brings his expertise to big tech, providing fresh business perspectives and delivering results in direct response marketing, business development, and project management. Mervin is a trusted expert in technical and digital domains, excelling in zero-to-one building and managing complex global projects. With an entrepreneurial mindset, he fearlessly tackles challenges and constantly seeks new business opportunities. Mervin's courage, humility, cross-functional collaboration, and strong business acumen have enabled him to navigate partnership complexities for major tech firms like Google and Meta. Before his current role, Mervin simultaneously led two startups: a Martech firm offering in-person Instagram photo printing and social media analytics in APAC, and an Adtech business specializing in performance marketing for D2C affiliate marketing, ad agency work, and global eCommerce. Leveraging trust from multiple stakeholders, he prioritized teamwork, decisive decision-making, proactive problem-solving, and consistent execution to overcome challenges and propel his startups to new heights. With a relentless "Always Be Testing" approach in digital marketing and a focus on profitability, Mervin achieved two successful business exits within seven years. As Director of Business Development APAC for a fintech startup, Mervin managed both startups and successfully negotiated a full-time professional role. Mervin played a pivotal role in reorganizing the fintech company's strategy, shifting focus to enterprise marketing packages. His expertise in marketing led to the development of a lead generation campaign that resulted in over 70 new leads and securing two 5-figure deals in just two months. He was a key member in negotiations with fintech and travel partners in Shanghai, improving payment terms and increasing partnership commissions by 5-10%. Mervin holds a Bachelor's degree from Singapore Management University, majoring in Information Systems Management and Finance.
Mervin Yong’s Current Industry Algogroup
Mervin
Yong’s Prior Industry
Mckinsey
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Infocomm Development Authority
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Tocco Studios
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Instaprint
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Trendytrove
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Smartpay
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Google
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Meta
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Algogroup
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Work Experience

Algogroup
Amazon Project Lead APAC & Europe
Wed Nov 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Meta
Partner Manager, Creative Platforms APAC
Fri Jul 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Meta
Business Development Manager
Sun Aug 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
gTech, Programmatic Account Strategist
Thu Oct 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Smartpay
Director of Business Development
Tue Nov 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Trendytrove
CEO Founder, Digital & Performance Marketing
Sun Nov 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Instaprint
CEO Founder, Business Development, Partnerships, Tech lead
Sat Jun 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jul 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Tocco Studios
Business Development, Project Management, Programmer
Sat Sep 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Oct 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Infocomm Development Authority
Manpower Development
Sat May 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Mckinsey
Research Analyst
Fri Feb 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)