
Mike Hegener
Market Research professional with 20 years of custom research experience and 6 prior years in Field Sales &... | Detroit, Detroit, United States
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Mike Hegener’s Emails mi****@gm****.com
Mike Hegener’s Phone Numbers No phone number available.
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Mike Hegener’s Location Detroit, Detroit, United States
Mike Hegener’s Expertise Market Research professional with 20 years of custom research experience and 6 prior years in Field Sales & Service roles. My work at GM has provided me with a wealth of opportunities to develop advanced consultative and problem framing skills. In this challenging, fast-paced environment and surrounded by great partners, it has been an honor to provide thought leadership and consumer insights that make a difference every day. Additionally, I've enjoyed great creative freedom which has allowed me to make substantial contributions over the years. Serving as a leader of truly dedicated professionals is, by far, the greatest privilege of my position. Specialties: Advertising Research, Consumer Segmentation, Custom Qualitative and Quantitative Research Design, Consultative Framing, Insight Communication, Syndicated and Tracking Studies
Mike Hegener’s Current Industry General Motors
Mike
Hegener’s Prior Industry
General Motors
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Work Experience

General Motors
Associate Director - CX Research & Insights, Global Market Research at General Motors
Fri Nov 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
General Motors
Associate Director - Voice of the Customer Research, Global Product Research
Tue Aug 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Nov 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
General Motors
Associate Director - Global Analytics & Marketing Effectiveness
Fri Jul 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Nov 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
General Motors
Assistant Director - Brand Research
Thu Oct 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
General Motors
Assistant Director, Brand And Advertising Research
Sat Dec 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
General Motors
Manager - New Methods & Consumer Science
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Nov 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
General Motors
Various Roles in Market Research, Field Sales, Service Programs, Sales Promotions, and Call Centers
Sat Jun 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)