
Muhammad Asadullah
Currently I am serving as the Associate Business Director - Digital Transformation & Global Activation (PGD) for Publicis... | Sindh, Sindh, Pakistan
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Muhammad Asadullah’s Emails mu****@pu****.com
Muhammad Asadullah’s Phone Numbers No phone number available.
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Muhammad Asadullah’s Location Sindh, Sindh, Pakistan
Muhammad Asadullah’s Expertise Currently I am serving as the Associate Business Director - Digital Transformation & Global Activation (PGD) for Publicis Groupe, the largest media agency group in Pakistan, driving their digital and programmatic direction. I am also leading the centralised digital hub that is servicing Publicis MENAT and aims to become the largest digital hub in SEA across Digital Media, Tech and Creative fronts. Previously associated with Google APAC in the role of Agency Strategist (SAF LCS_ within the Large Customer Sales team, I am responsible for coming up with market-changing initiatives for Pakistan, Sri Lanka and Bangladesh. Based on their current landscape within the Google suite of products and solutions, I've been able to work with Product, Brand, Technical and Support Teams to strategise and execute the cross-market initiatives. Within my agency-led experience of working with Publicis and Mindshare, I've been able to drive large-scale efforts for the largest international brands (Mondelez International, P&G and Shell) along with industry leaders in their respective categories (Fintech Apps, Telco and Fashion). I've led wholistic campaigns that leveraged Digital, PR, x-Channel Partnerships to earn global awards for consecutive years in Dragons of Asia, WARC awards, Campaign Asia and local Effie awards along with Think With Google feature in 2020. Having started my career as a startup enthusiast, I am also a former NEST I/O incubatee as part of Wrapkar and also had a short stint as the Performance Lead for CarFirst (OLX Autos). My key hallmarks include: • 8+ years experience in digital • Experience in a regional role where I have seen new emerging markets • Understanding of SEA and MENA markets with strong clout across Big 6 agencies • Outstanding organisation, time management, prioritisation, and multi-tasking skills • Able to build effective motivated teams and empowers individuals to be responsible for their work • Significant proven experience of working with multiple stakeholders and managing large projects • A strong mentor and sets the bar for the digital team • Manages my own workloads and the work of others to ensure consistent delivery • Has extensive knowledge on: Ad hoc digital innovation projects (e.g. accelerator partnerships, cross-company digital technologies, deal management, e-commerce , etc.) • Thought leader for digital activation, measurement, and performance tracking for all channels • Formalise departmental project management of priorities, timelines, capabilities, and deliverables
Muhammad Asadullah’s Current Industry Publicis Media
Muhammad
Asadullah’s Prior Industry
Wrapkar
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Starcom
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Mindshare
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Carfirst
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Google
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Publicis Media
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Work Experience

Publicis Media
Associate Business Director
Sat Jul 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Publicis Media
Business Lead - Digital Transformation
Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jul 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Agency Strategist
Sat Feb 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Carfirst
Digital Marketing Manager
Fri Nov 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Feb 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Mindshare
Senior Digital Media Planner
Wed May 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Nov 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Starcom
Digital Media Planner
Sat Apr 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Starcom
Management Trainee
Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Mar 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Wrapkar
Marketing Specialist
Wed Jul 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)