
Nathan Helming
Currently specialize in building innovative and creative teams, Driving both brand building and performance marketing results,... | Bend, Oregon, United States
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Nathan Helming’s Location Bend, Oregon, United States
Nathan Helming’s Expertise Currently specialize in building innovative and creative teams, Driving both brand building and performance marketing results, Collaborating with brands and influencers, Identifying and nurturing new creator talent. Formerly a boot-strapped co-founder with experience in all things startup, but with particular love and expertise in digital marketing, content creation, product development, and community growth in the digital fitness space (and especially in running!). - Social Media - Co-Founded the #1 running channel on Youtube. Grew it to 550k+ subscribers, 1000+ videos, and 70 thousand hours watched monthly, all organically. - Operations - Recruited & trained 6 content creators and 2 editors to broaden and deepen our social reach. - Marketing - Sold & managed content marketing partnerships with Strava, Nike, Fleet Feet, Reebok, Aftershokz, Bose, and the San Francisco Marathon. - Marketing - Created & managed a multi-segmented sales funnel to drive cold traffic online to an engaged email list with 40% open rates to 3500 paying subscribers. - Product Development - Coached, developed, and recorded all training programs and workouts in The Run Experience App, including the newest audio program - The Daily Run. - Venture Capital - A winner (out of 68 companies) of the Bend Venture Conference in October 2021 - Operations - Managed company finances, HR, and development of our 15 coaches and team members - Culture - Designed and implemented operations to promote the company’s vision and culture - Bootstrapped our subscription business (with a great team!) to 500k ARR and 110k app downloads.
Nathan Helming’s Current Industry Fleet Feet
Nathan
Helming’s Prior Industry
Center For Aids Prevention Studies
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Sports Basement
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Trifiniti Endurance Performance Coaching
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San Francisco Crossfit
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Helming Athletics
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The Run Experience
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On Deck
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Launchpad
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Fleet Feet
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Work Experience

Fleet Feet
Head of Content & Engagement
Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Launchpad
Content, Community, Growth Adviser
Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Fleet Feet
Content Strategist
Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
On Deck
Fellowship
Tue Jun 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
The Run Experience
Chief Executive Officer
Sat May 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Nov 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
The Run Experience
Chief Operating Officer
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat May 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Helming Athletics
Owner
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
San Francisco Crossfit
Senior Coach
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jun 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Trifiniti Endurance Performance Coaching
Triathlon Coach
Tue May 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Sports Basement
Triathlon Department Lead
Thu Feb 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Aug 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Center For Aids Prevention Studies
Policy Assistant
Fri Sep 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Feb 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)