
P Alagappan
As Global Head of B2B Ecommerce MARKETING for hybris, I'm helping manufacturers, distributors, CPG firms and other B2B... | Bengaluru, Bengaluru, India
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P Alagappan’s Emails pr****@re****.com
P Alagappan’s Phone Numbers No phone number available.
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P Alagappan’s Location Bengaluru, Bengaluru, India
P Alagappan’s Expertise As Global Head of B2B Ecommerce MARKETING for hybris, I'm helping manufacturers, distributors, CPG firms and other B2B businesses better serve their clients through ecommerce & digital channels. Over the years, I've been fortunate to be involved in all aspects of the ecommerce business: ► Ecommerce strategy: driving online sales, conversion rate, satisfaction and retention by enabling not only global ecommerce but also using the ecommerce website as a portal for account management, customer service, reporting, cross-sell, etc. ► Digital MARKETING Analytics: driving awareness, lead conversion and ecommerce through SEM, SEO, PPC, Google Analytics, predictive analytics, Omniture, email, etc. to both inform and execute marketing programs. ► Lead generation Marketing Automation: one of my biggest “ah ha” moments came after realizing that increased online lead generation is only one part of the equation – once leads are in your SFA system, you need a marketing automation engine for scoring and nurturing. ► Mobile Social: re-envisioning customer touch points to deliver better customer service and giving the sales team enabling mobile technology to increase efficiency. ► Sales force automation (SFA) CRM: driving digital transformation through both SFA and CRM which enable clients to improve not only the customer experience but also increase performance management. My Specialties: hybris, Digital Marketing, Ecommerce site platforms, B2B Ecommerce, GSI Commerce (eBay Enterprise), Ecommerce Design & Development, B2C Ecommerce, Sales Force Automation (SFA), CRM, Online lead generation, Marketing Automation, Lead Nurturing, Multi-channel and global ecommerce, SEO, Search Engine Marketing (SEM), Social Media, Mobile If you want to connect with me on these topics, I can be reached at [email protected]
P Alagappan’s Current Industry Regnant Software Solutions
P
Alagappan’s Prior Industry
Ibm
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Iac
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Oracle
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Hybris Software
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Regnant Software Solutions
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Work Experience

Regnant Software Solutions
Senior Director, Digital Commerce
Tue Apr 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Hybris Software
Global Head of B2B Ecommerce Marketing
Wed Jul 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Feb 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Oracle
Director of Business Development, Oracle Commerce
Wed Nov 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Feb 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Iac
Group Vice President, Ecommerce & Loyalty Programs
Thu Apr 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Sep 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Ibm
Director of Business Development
Sun Apr 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)