
Paul Anderie
What is a Marketing Technologist? In recent years, marketing has been flooded with a flood of technologies. Every day... | Leverkusen, North Rhine-Westphalia, Germany
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Paul Anderie’s Location Leverkusen, North Rhine-Westphalia, Germany
Paul Anderie’s Expertise What is a Marketing Technologist? In recent years, marketing has been flooded with a flood of technologies. Every day more innovations are added. Five forces have joined forces to create a perfect storm for marketing technology: 1. the budget shift from old media to "new media 2nd Cloud Computing and the Migration from IT to SaaS 3. the tracking and analysis methods used to demonstrate ROI 4. unlimited possibilities for newcomers 5. the high-speed economy of software innovation In summary, this results in a huge market - which is growing from year to year - with relatively low entry barriers. It has only just begun to be tapped. The result is expected to be an explosion in the marketing of technology products and services over the next 5 years. 🤯 It can seem a little overwhelming But wait, there's more..... Marketing technology isn't just software you buy - it's software you create. Web applications, widgets, Facebook applications, iPhone applications, Android applications, interactive ads, the Semantic Web, and even the related features of your products are all part of marketing today. Digital marketing has grown far beyond the website. As marketers, we now manage a huge, extended web that includes landing pages, microsites, social media outposts, mobile apps, dynamic ads, and more. I see this as a kind of solar system model where many platform planets orbit their central marketing strategy. And new planets seem to invade our gravitational field every year. In 2019, AI and VR/AR technologies will become the newest satellites in orbit. Let's see where the journey will take us in the next few years. Want to know more? Send me a DM.
Paul Anderie’s Current Industry Kps
Paul
Anderie’s Prior Industry
Holy Fashion
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Around The World Trip
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Anderie Consulting
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Prandible Ehrliches Online Training
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Hello Box
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Prandible Honest Online Training
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Wdp Gmbh Wachter Digital Partners
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Ntt Data Dach
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Kps
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Work Experience

Kps
SAP Projektleiter und Google Growth Offering Owner
Mon Aug 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Ntt Data Dach
Data Product Owner und SAP CX Projektleiter
Wed Jul 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Anderie Consulting
Podcaster
Sun Dec 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Wdp Gmbh Wachter Digital Partners
Freelance Digital Strategy Consultant
Fri Nov 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri May 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Anderie Consulting
Digital Marketing-Berater
Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Anderie Consulting
SAP Marketing Cloud Specialist
Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Anderie Consulting
E-Learning lecturer and digitization specialist in the pharmaceutical industry
Sat Jun 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Prandible Honest Online Training
Award Winner for Offline Strategies
Sun Apr 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Hello Box
Co-Founder SaaS
Thu Feb 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jun 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Prandible Ehrliches Online Training
CEO & Founder
Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Anderie Consulting
Technical Marketing & Digital Transformation Consultant
Fri May 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Around The World Trip
Sabbatical and Trip Around the World
Sun Jun 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Holy Fashion
Project Management - E-Business, Digital Marketing & CRM
Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu May 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Holy Fashion
Bachelor Arbeit and Intern
Fri Jul 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)