
Pete Danielson
BRAND MARKETING LEADERSHIP Forward-thinking, visionary leader known for achieving measurable increases to revenue, share, and margin through comprehensive knowledge... | Cape Coral, Cape Coral, United States
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Pete Danielson’s Emails pd****@al****.com
Pete Danielson’s Phone Numbers No phone number available.
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Pete Danielson’s Location Cape Coral, Cape Coral, United States
Pete Danielson’s Expertise BRAND MARKETING LEADERSHIP Forward-thinking, visionary leader known for achieving measurable increases to revenue, share, and margin through comprehensive knowledge of the market and consumers. Passion for moving the bar with data-driven strategies that turn insights into action and targeting of new opportunities. Expert builder of high performing, empowered, and collaborative teams with clear objectives for immediate value. With demonstrated management success in brand, product, and marketing operations, quantifiable objectives are achieved through analytics-built strategies and tactics that include timing, and costs. LEADERSHIP HIGHLIGHTS ✦ 40-person team leader Multisite Team Leadership (US - Mexico - China) M&A Brand Integration Go-To-Market Plans Turnaround and Revitalization Funnel Marketing Cross-functional Alignment Agency Management Marketing Campaigns Due Diligence Market and Business Intelligence PR Continual Improvement Change Management Channel Strategies SBU Oversight Integrated Marketing LEADERSHIP ROLES ✦ F10 16B GE Capital Integrated Partner (Consumer Electronics, Major Appliances, Automotive, and Jewelry verticals) ✦ F500 8B Jarden Corp (Newell) ✦ 1B Burns Philp (Durkee, French's, and Spice Islands) ✦ Target Inc. ✦ Early Stage / Startups HANDS-ON SPECIALTIES ✦ Intellectual Property ✦ Brand Architecture, Positioning, Segmentation, and Commercialization ✦ New Product Development ✦ Trade Events / Event Oversight ✦ Syndicated Data / Primary Research ✦ Manufacturing Environments ✦ Marketing Operations / Integrated Marketing / Omnichannel DIGITAL MARKETING ✦ SEO, SEM, CRO, PPC, CAC, LTV, Performance, Acquisitions, Demand, A-B Testing, UI / UX e-Comm Funnels Email Marketing AI Content Social Media INDUSTRIES ✦ FinTech (Retail Sales and Consumer Finance) CPG (Food and General Merchandise) Food, Drug, Mass, DIY Natural Products Sports Nutrition Own Brands Durables Power Sports Outdoor HQ RETAILER PITCH MEETINGS ✦ Target, Walmart, Albertson's, Kroger, Ralph's, Wegman's, SuperValu, HEB, Food Lion, Publix, Wakefern, Hy-Vee, CVS, Rite-Aid, Shurfine, Federated, Topco, K-Mart, Lowes, Winn Dixie, Academy Sports, Tractor Supply, and more. RETAIL BEGINNINGS Target Stores Management ✦ Promoted to the highest level in my position, opened a new store, and was a Region 100 award recipient. Led multi-site teams.
Pete Danielson’s Current Industry Siioptions
Pete
Danielson’s Prior Industry
Turtle Island Nutraceuticals
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Ach Food Companies
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Quantum Marketing
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Jarden Home Brands
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Ge Capital
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Metabolic Research
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Our World Livebillboard Live
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Alpine Brands
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Cannon Security Products
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Emissary Brands Usa
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Lendingusa
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Siioptions
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Work Experience

Siioptions
Vice President, Marketing - Principal
Fri Mar 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Lendingusa
Director, Marketing
Sat May 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Feb 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Emissary Brands Usa
Vice President, Marketing - Principal | Brand Marketing + Revenue Development
Sat Sep 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat May 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Cannon Security Products
Vice President / Head of Marketing and CX | Brand Leadership | Strategy
Wed Jul 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Alpine Brands
Vice President, Marketing - Principal | Brand Management | Commercialization | Strategy
Thu Mar 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jul 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Our World Livebillboard Live
Director, Marketing | Digital Media | Monetization | Distribution | Startup / Early Stage
Mon Nov 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Feb 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Metabolic Research
Vice President, Marketing | Strategy | Branding | Sports Nutrition | CPG | Startup / Early Stage
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Sep 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Ge Capital
Director, Marketing & Customer Development | Client Development Services (CDS) / GE / RDI Corp.
Wed Jun 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Jarden Home Brands
Senior Brand Manager | Strategic Marketing | New Product Development | CPG | Newell Brands
Sat Mar 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Quantum Marketing
Marketing and Sales Consultant
Sat Sep 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Mar 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Ach Food Companies
Brand Manager | CPG
Sat May 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Turtle Island Nutraceuticals
General Manager, Marketing & Sales | CPG
Mon May 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat May 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)