
Peter Vierod
I'm the co-founder and creative partner at Friendly, where I spend my days helping brands write to customers... | Sydney, New South Wales, Australia
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Peter Vierod’s Emails pe****@fr****.net
Peter Vierod’s Phone Numbers No phone number available.
Social Media
Peter Vierod’s Location Sydney, New South Wales, Australia
Peter Vierod’s Expertise I'm the co-founder and creative partner at Friendly, where I spend my days helping brands write to customers in more engaging and effective ways. I grew up in direct marketing as a copywriter and creative director with the OgilvyOne network in London, Singapore and Sydney, writing award-winning campaigns for The Economist, American Express, IBM and Martell. After selling my first business to WPP in 1998 I started my own DM agency in 2003 and in 2005 I launched a unique service that helps organisations bring their brand values to life in customer correspondence. Since then I've worked with Australia's biggest companies helping them improve this hugely neglected area of customer experience. As well as being the lead writer at Friendly I also train clients to sound more human when they write. More than 3,500 people have graduated from my POWER writing workshops and a further 30,000 have benefited from the e-learning course I co-authored for Telstra, which won a Gold Quill award at the 2014 International Association of Business Communicators. A regular speaker and educator on brand language and copywriting, I've been a guest judge for the Australian Service Excellence Awards every year since 2016. Favourite quote: "Simplicity is the ultimate sophistication."
Peter Vierod’s Current Industry Friendly Persuasion
Peter
Vierod’s Prior Industry
Self Direct
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Midas Direct
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Ogilvyone Worldwide
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Friend
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Friendly Persuasion
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Work Experience

Friendly Persuasion
Founder and Managing Partner
Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Friend
Founder and Creative Partner
Fri Aug 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Feb 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Ogilvyone Worldwide
Founder and Creative Partner
Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Ogilvyone Worldwide
Associate Creative Director
Mon Jan 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time)
Ogilvyone Worldwide
Copywriter
Fri Jan 01 1993 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time)
Ogilvyone Worldwide
Copywriter
Sun Jan 01 1989 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 1993 00:00:00 GMT+0000 (Coordinated Universal Time)
Midas Direct
Copywriter
Mon Aug 01 1988 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jun 01 1989 00:00:00 GMT+0000 (Coordinated Universal Time)
Self Direct
Copywriter
Mon Feb 01 1988 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 1988 00:00:00 GMT+0000 (Coordinated Universal Time)