
Philip Zohrab
I’m the Managing Director of Ground Control Data, we specialise in SaaS technologies to help brands understand, optimise... | One Small Step Collective, 43-45 ELLIS STREET, Australia
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Philip Zohrab’s Location One Small Step Collective, 43-45 ELLIS STREET, Australia
Philip Zohrab’s Expertise I’m the Managing Director of Ground Control Data, we specialise in SaaS technologies to help brands understand, optimise & predict marketing outcomes. For 4 years we have partnered with clients from a range of industries including 7-Eleven, Endota Spa, My Muscle Chef, Manuka Health, Wheel Pros, two of the big 4 banks, two of the big insurance groups & more. We supply market data, consumer insights, brand tracking, digital analytics support & sophisticated marketing attribution, all helping to improve marketing outcomes at all stages of the funnel. 📊Why data matters. In today’s highly competitive landscape, the strategic use of accurate data & predictive analytics allows companies to not only better understand their consumers but also answer key questions: ▪️ What’s the baseline of sales? How much can be attributed to media? ▪️ How can you drive more efficiency out of the activity? ▪️ What would be the impact of taking away 1m of the budget? ▪️ How much should really be attributed to the email marketing campaigns? Underpinning all of these is the need to be able to attribute value to marketing activities so organisations can understand, optimise & predict marketing outcomes. 📊Why Ground Control? We specialise in SaaS technologies & take a people-based approach to help our clients better understand metrics & clear a path forward to optimise. Similar to MMM with holistic media analytics, incremental impact of media, & highly predictive forecasting & scenarios, our people-based marketing attribution takes a different approach to get there, using generative AI & synthetic data to rebuild each & every customer media journey. We offer: ▪️ Omnichannel insights & attribution ▪️ Highly accurate forecasting & scenarios ▪️ A unique person-level approach that gives an audience lens ▪️ Deep media analytics ▪️ Cutting-edge technology 📊Contact Are you ready to take your marketing campaigns to the next level? Let’s chat! To find out how we can help you, reach out on LinkedIn/email or learn more at our website. 💻https://groundcontroldata.com.au/ ✉️[email protected]
Philip Zohrab’s Current Industry Archipro
Philip
Zohrab’s Prior Industry
Japan External Trade Organisation
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Bbc
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Virgin Net
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Neomod Internet
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Intersect Communications
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Hive Mind
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Zenithoptimedia
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Performics
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Dentsu Aegis Network
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One Small Step Collective
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Ground Control Data
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Archipro
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Work Experience

Archipro
GM of Technology
Wed May 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
One Small Step Collective
Head of Data
Sun Mar 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Ground Control Data
Managing Director
Sun Mar 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Dentsu Aegis Network
Chief Data Officer
Fri Jul 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Dentsu Aegis Network
MD, Digital Technology Operations
Sun Sep 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Performics
Managing Director - Australia; Head of Technology & Operations - APAC
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Zenithoptimedia
Search Director
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Intersect Communications
Co-Managing Director
Sat Nov 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Hive Mind
Director
Sat Nov 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue May 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Neomod Internet
Director
Fri Mar 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Nov 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Virgin Net
Communities Manager
Wed Nov 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Oct 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Virgin Net
Search Producer
Wed Mar 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Nov 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Bbc
Message Board Moderator
Thu Jul 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Japan External Trade Organisation
Import Promotions Manager
Mon Jan 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time)