
Philippe Gagnon
Internet Marketing Specialist with an expertise in Paid Search, Conversion Rate Optimization and Email Marketing. Specializations include: Paid Search (Google... | Los Angeles, California, United States
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Philippe Gagnon’s Emails ph****@si****.com
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Philippe Gagnon’s Location Los Angeles, California, United States
Philippe Gagnon’s Expertise Internet Marketing Specialist with an expertise in Paid Search, Conversion Rate Optimization and Email Marketing. Specializations include: Paid Search (Google AdWords and Bing Ads) • Managing large volume (1+ million keywords) and high spend (100k+ monthly) accounts. • Restructuring and expanding accounts, including initial build-outs. • Optimizing existing keyword and ads for rapid growth (15%+ average per month). • Analyzing large sets of data efficiently to identify key cost saving and revenue generating opportunities. Conversion Rate Optimization • Leveraging revenue and traffic data to focus on the most valuable pages and templates in the conversion funnel. • Creating test designs that specifically target specific business goals (A/B, A/B/n and Multivariate Testing). • Communicating post-test statistical results in an understandable and actionable way to key decision makers. Email Marketing • Developing automated lifecycle emails stemming from behavioral actions such as a multi-part Welcome Series, a Browse and Cart Abandonment Series and Post-Purchase Follow-Up emails. • Utilizing demographic information such as location, age, and gender to segment promotional blasts with the goal of maximizing revenue per send. • Optimizing all email touch-points through rigorous and consistent a/b testing on elements such as the subject line, promotional offer, and template layouts.
Philippe Gagnon’s Current Industry Adeptmind
Philippe
Gagnon’s Prior Industry
University Of San Diego Student Radio
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Deutsch
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Gwave Consulting
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Mobovida
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Single Grain
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Csc Generation
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Directbuy
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Z Gallerie
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One Kings Lane
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Sur La Table
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Adeptmind
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Work Experience

Adeptmind
Advisor
Wed Mar 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Sur La Table
VP of Performance Marketing
Thu Dec 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
One Kings Lane
VP of Marketing
Wed Apr 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Feb 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Z Gallerie
VP of Performance Marketing
Sat Jun 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Apr 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Csc Generation
Head Of Marketing
Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Directbuy
VP of Marketing
Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Single Grain
Head of Paid Advertising
Tue Aug 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Single Grain
Paid Advertising Strategist
Fri Jul 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jul 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Mobovida
Senior Marketing Analyst
Fri Nov 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Mobovida
PPC Analyst
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Nov 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Mobovida
Marketing Associate
Tue May 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Mobovida
Marketing Intern
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue May 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Gwave Consulting
Team Ambassador
Thu Sep 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Nov 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Deutsch
Account Management Intern
Thu May 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
University Of San Diego Student Radio
Radio Show Producer
Tue Apr 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat May 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)