
Prag Shah
DRIVING GROWTH & “REINVENT THE BICYCLE WHILE RIDING IT” As a consumer business leader, this... | Los Angeles Metropolitan Area, Los Angeles Metropolitan Area, United States
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Prag Shah’s Emails ps****@ha****.edu
Prag Shah’s Phone Numbers No phone number available.
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Prag Shah’s Location Los Angeles Metropolitan Area, Los Angeles Metropolitan Area, United States
Prag Shah’s Expertise DRIVING GROWTH & “REINVENT THE BICYCLE WHILE RIDING IT” As a consumer business leader, this phrase summarizes what I offer as a strategic, operating executive driving P&L growth (revenue, EBITDA, cash flow), innovation/transformation, and end-to-end guest/customer experience, and several cross-functional disciplines — sales, marketing, product, innovation, digital, operations. Transferrable skills and experiences through multiple economic cycles and dynamic contexts across PE-owned, VC-backed, and publicly-traded companies. “PHY-GITAL” From Boardroom strategy to front-lines execution, skilled at the unique intersection of in-person physical services + digital/emerging technologies: • Hospitality/leisure [cruise ships & mountain resorts], education learning centers, retail stores, restaurants �� E-commerce, mobile, IoT, software, CRM, data, and AI GLOBALIST Extensive cross-cultural, international experiences leading 20+ nationalities with offices/teams in North America, South America, Europe, and Asia. Lived & worked in Japan for several years as Global President, Rosetta Stone. HOSPITALITY/LEISURE/TRAVEL Deep interest in the industry, particularly experiential and luxury segments. Currently advising companies, and most recently served in corporate and guest-facing roles with two marquis brands: • VAIL RESORTS – Group Vice President, Food/Beverage/Dining and Transformation • PRINCESS CRUISES – Global Head, Customer Experience & Innovation • ADVISOR: SoloTrvlr, Chefs-à-Porter, Level 5 Partner, TravelStaff, EYOS Expeditions VALUE-CREATION Across physical service environments and integrating digital/tech: • Driving Growth: Revenue, EBITDA, & Cash Flow • Scaling Go-To-Market: Sales, Marketing, Product, Int’l • Driving Digital, Business, and Cultural Transformations • Elevating End-to-End-Customer Experiences • Executing & Integrating Cross-functionally PERSONAL Am a global adventure traveller & photographer “story-telling” of cultures, places, and climate change through published photo-essay books (all proceeds to non-profits). Avid skier, rock climber, and car/race enthusiast. Self-studies in sustainability & eco-tourism. Currently splitting time: Los Angeles and Washington DC. #ono Let’s connect and explore how we may benefit each other - Prag (e) [email protected]
Prag Shah’s Current Industry Apex Guidance
Prag
Shah’s Prior Industry
Nasa Goddard Space Flight Center
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Sprint
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Mobilians
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Network Solutions
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Rosetta Stone
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Zubie
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Wealthengine
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Princess Cruises
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Vail Resorts
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Apex Guidance
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Work Experience

Apex Guidance
Advisor/Fractional + Exploring Full-time Role
Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Vail Resorts
Group Vice President - Food/Beverage/Dining & COE Transformation
Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Princess Cruises
Global Head - Innovation & Customer Experience
Mon Apr 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jun 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Wealthengine
Transition President
Thu Feb 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Apr 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Zubie
COO and CEO
Sun Jun 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Oct 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Rosetta Stone
President - Global Consumer Markets
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Network Solutions
SVP & GM - E-Commerce
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Mobilians
Chief Executive Officer
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Sprint
Vice President - Corporate Strategy & Innovation
Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Sprint
Vice President - Customer & Retail Store Operations
Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)
Sprint
Vice President & GM - E-commerce Division
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)
Sprint
Executive Roles: E-Commerce, Innovation, Customer Operations
Sat Jun 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Feb 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Sprint
Chief Of Staff to Chairman & CEO | Sr. Director Retail Sales | Director Marketing
Mon Jan 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Nasa Goddard Space Flight Center
Aerospace Engineer
Mon Jan 01 1990 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 1994 00:00:00 GMT+0000 (Coordinated Universal Time)