
Richard Clapp
My main area of expertise is in assisting companies to achieve increases in revenue and profitability through improvements... | Marketing, 12 Colenso Place, New Zealand
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Richard Clapp’s Emails ri****@ma****.co
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Richard Clapp’s Location Marketing, 12 Colenso Place, New Zealand
Richard Clapp’s Expertise My main area of expertise is in assisting companies to achieve increases in revenue and profitability through improvements in Marketing, Sales and Customer Retention effectiveness. Using advanced analytics including econometric modelling to deliver data driven insights to companies wanting to improve their marketing effectiveness, assisting clients to make better business decisions. Identifying insights into customers purchasing behaviour and developing value based segmentation methodologies which allow for intelligent and controlled investment. Using these learnings and other socio-economic, market and life-stage segmentation to assist in the development of strategies around how, what, why and when to communicate with customers to grow, retain, maintain or even exit them. In recent years our company, Marketing iQ, has also been looking for 'best of class' solutions to offer to customers across Australasia, we now represent Scanmar QED with their MMM analtyics solutions and CRT ViewPoint with their 'In the moment - Smiley-face' kiosks. My expertise is in: Sales and Marketing Consultancy, Sales and Marketing Management, Strategy development, Business & Customers Insights and General Management.
Richard Clapp’s Current Industry Marketing Iq Australasia
Richard
Clapp’s Prior Industry
Marketing
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Tower Investments
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Boehringer Ingelheim
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Crms Consulting
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Lapage Consulting
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Affinity
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Tower
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Marketing Iq Australasia
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Work Experience

Marketing Iq Australasia
Managing Partner, Founder
Fri Apr 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Tower
Marketing Strategy & Insights
Wed Jun 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Apr 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Affinity
Group Account Director
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Lapage Consulting
Owner
Fri Jul 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Crms Consulting
Co-Owner
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Boehringer Ingelheim
Various Positions From Sales Rep To Group Product Manager
Sun Jan 01 1989 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Tower Investments
Salesman
Thu Jan 01 1987 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 1989 00:00:00 GMT+0000 (Coordinated Universal Time)
Marketing
Managing Partner, Founder
— Present