
Ritwiz Arya
Head the growth analytics function at Upstart. Created team and function from the ground up. Work cross-functionally with... | San Francisco, San Francisco, United States
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Ritwiz Arya’s Emails ra****@up****.com
Ritwiz Arya’s Phone Numbers 1425633****
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Ritwiz Arya’s Location San Francisco, San Francisco, United States
Ritwiz Arya’s Expertise Head the growth analytics function at Upstart. Created team and function from the ground up. Work cross-functionally with engineering, growth, product and finance. Scaling new products across all marketing channels at profitable CACs. Lead analytics for acquisition, retention and attribution. Improving operational efficiencies in the demand gen funnel, increasing customer life time value and supporting G2M strategy for new products. Past: Business strategy and analytics leader providing support to 1B consumer business. Developed top-down strategy with data driven decision making. Managed team of analysts, data scientists and engineers across multiple locations. Worked cross-functionally across marketing channels, engineering, app and product to drive key initiatives across brand, acquisition, retention and churn. Drive large quarterly and annual marketing budget based on long-term strategy and channel performance. Experience creating, building and managing large teams. Industry experience: FinTech, B2C digital marketing, B2C offline channel marketing, Product, B2B Enterprise Global Marketing and Sales, Search Advertising, Enterprise Cloud Management Executive skillset: Business strategy & planning, leadership and management, roadmaps, goal setting, budgeting, hiring & team building, structured problem solving, thought leadership, presentations, communication Analytical skillset: Testing design and measurement, machine learning and automation, web analytics, digital marketing analytics, channel optimization, targeting analytics, propensity modeling, product and app analytics, BI and reporting, attribution, market mix modeling, regression modeling, time series forecasting Technical skillset and tools: advanced SQL, Teradata, Postgres-Redshift, Snowflake, S3, Hadoop, R, python, Databricks, Pandas, advanced excel, Tableau, Looker, power BI, COSMOS, Omniture, AppsFlyer
Ritwiz Arya’s Current Industry Upstart
Ritwiz
Arya’s Prior Industry
Mu Sigma
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Shutterfly
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Upstart
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Work Experience

Upstart
Director And Head Of Growth Analytics
Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Shutterfly
Senior Marketing Analytics Manager
Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Shutterfly
Manager, Marketing Analytics
Mon Aug 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Shutterfly
Associate Manager, Crm Analytics
Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Mu Sigma
Engagement Manager
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Mu Sigma
Sr. Business Analyst/Sr. Associate
Fri Mar 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Mu Sigma
Sr. Business Analyst
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Feb 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Mu Sigma
Business Analyst
Wed Sep 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)