
Sade Ayodele
Being and staying relevant has never been more important in these fast changing times. It's grown harder for... | Atlanta, Atlanta, United States
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Sade Ayodele’s Emails sa****@ti****.com
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Sade Ayodele’s Location Atlanta, Atlanta, United States
Sade Ayodele’s Expertise Being and staying relevant has never been more important in these fast changing times. It's grown harder for brands to resonate and businesses to breakthrough. That's where I come in. As a global brand marketing and communications leader, my expertise exists at the intersection of: Corporate x Culture x Communications x Consumers. My experience spans diverse sectors including technology, sports, music, entertainment, consumer product goods, spirits and social impact. I excel in shaping corporate, product, and consumer narratives, while championing the company's interests internally and externally. With over 15 years experience (both in-house and agency) I have developed innovative, multi-platform campaigns that support business goals. Committed to driving transformation and achieving results, I have hired and led high-performing teams with a human-centric approach, producing industry-shifting and award-winning work. And while my career path has never been linear -- it's a collection of my experiences, passions, change and most importantly -- evolution. I have designed marketing and communications strategies for some of the world’s most iconic brands including Google, P&G (Gillette, Secret, Tide, Olay); DIAGEO (Crown Royal, Captain Morgan, Smirnoff), Hershey's, Mastercard, ESPN, Samsung, Dr. Pepper and more. I've also executed 360 brand marketing and communication campaigns for Tech, CPG, and Spirits brands across 15 sports and entertainment properties, including the NFL, NBA All Star, Super Bowl, Nascar, MLB, WNBA, MLS, NCAA, NWSL, Olympics, Action Sports, eSports, Grammys, Art Basel, ESSENCE Festival, and more. Recognized in PR Week’s 2021 40 under 40 class for redefining the role of communications in an unprecedented year, by evolving quickly in the areas of integration, social, digital and content, while maintaining the traditional communication skills of senior counsel and trusted advisor to the C-suite. I am also the Co-Founder of Hold The PRess, an advocacy group that aims to improve diversity, equity, and inclusion in the public relations and communications industry. I am passionate about using my voice and influence to challenge the status quo and inspire positive change in the industry and society. INDUSTRY EXPERTISE + CORE COMPETENCIES: Integrated Communications Brand Marketer Influencer & Public Relations Sports & Entertainment Sponsorships Social Media Maven Speaker & Presenter Digital Strategy Workplace Diversity Advocate
Sade Ayodele’s Current Industry Tidal
Sade
Ayodele’s Prior Industry
Advancement Through Education Program
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Google
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Octagon
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Taylor
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Ketchum
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Tidal
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Work Experience

Tidal
Head of Global Communications
Sun Aug 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Taylor
Vice President - Spirits, Sports, Entertainment
Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Ketchum
Managing Account Supervisor, Brand, Sports & Entertainment
Wed Nov 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Taylor
Account Director, Sports
Thu Jun 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Nov 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Taylor
Account Supervisor
Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jun 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Octagon
Senior Account Executive - Digital & Experiential
Tue Apr 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Marketing and Community Partnerships - Google+, GoogleX
Wed Feb 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Advancement Through Education Program
Board Director of Public Relations and Communications
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)