
Sebastiano Mereu
I have been implementing strategies and tactics as a specialist in the dynamic fields of digital media and... | Zurich, Zurich, Switzerland
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Sebastiano Mereu’s Emails me****@bh****.ch
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Sebastiano Mereu’s Location Zurich, Zurich, Switzerland
Sebastiano Mereu’s Expertise I have been implementing strategies and tactics as a specialist in the dynamic fields of digital media and marketing since 2007 and have been teaching as a university lecturer since 2014. I actively contribute to the Sports Business Research Academy website, where I share insights from my research. This research also forms a substantial part of my teaching content. At Kalaidos University in Zurich and B.H.M.S. Business and Hospitality Management School in Lucerne, Switzerland, I teach various modules in digital media, marketing, and branding across both bachelor’s and master’s programs and supervise master theses. Beyond academia, I apply my expertise as a digital marketing specialist at the Swiss National Museum in Zurich, Switzerland. One of my most notable projects is the online show «From Hero to Zero». This 74-episode YouTube series, featuring prominent artists like Melissa Etheridge, Scott Ian of Anthrax, and Justin Hawkins of The Darkness, dispels myths about the decline of the music industry. The project, a brainchild of Digitale Massarbeit and Digital Fanfare, successfully garnered millions of views online. My academic credentials include a Doctor of Business Administration and a Master of Science in Marketing from Edinburgh Business School at Heriot-Watt University, Scotland. My doctoral research focused on identifying key factors that enhance brand experiences through live video on social media. This research culminated in a tactical marketing and communications framework tailored for social media platforms. Before embarking on my current roles, I honed my skills in content and social media marketing at UBS in Switzerland. This was preceded by a significant tenure at AKAD Business in Zurich, where I strategically designed and implemented various online marketing and communication channels. My professional journey also includes a stint at Apple in Zurich as a Solution Consultant, where I laid the foundations of my career in digital media and marketing.
Sebastiano Mereu’s Current Industry Sports Business Research Academy
Sebastiano
Mereu’s Prior Industry
University Of Applied Sciences And Arts Northwestern Switzerland Fhnw
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Apple
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Akad
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Kalaidos University Of Applied Sciences
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Ubs
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Digital Fanfare
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Bhms Business And Hotel Management School
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Schweizerisches Nationalmuseum
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Sports Business Research Academy
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Work Experience

Sports Business Research Academy
Researcher
Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Schweizerisches Nationalmuseum
Digital Marketing Manager
Mon Oct 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Bhms Business And Hotel Management School
Lecturer
Mon Aug 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Digital Fanfare
Marketing Communications Specialist
Fri May 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Kalaidos University Of Applied Sciences
Lecturer
Wed Oct 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Ubs
Content & Social Media Marketing Specialist
Fri Aug 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Kalaidos University Of Applied Sciences
Social Media Manager
Sun Sep 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Akad
Head Of Marketing
Sun Jun 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Apple
Apple Solution Consultant
Thu Nov 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu May 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
University Of Applied Sciences And Arts Northwestern Switzerland Fhnw
Project Manager "Focus India"
Sun Oct 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)