Shana Yu
I’m a marketer who loves bringing new ideas to life. Whether it's creating health products or helping your... | New York City Metropolitan Area, New York City Metropolitan Area, United States
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Shana Yu’s Emails sh****@ma****.health
Shana Yu’s Phone Numbers No phone number available.
Social Media
Shana Yu’s Location New York City Metropolitan Area, New York City Metropolitan Area, United States
Shana Yu’s Expertise I’m a marketer who loves bringing new ideas to life. Whether it's creating health products or helping your favorite meals reach your table easily, I find joy in creative solutions and teamwork, be it startups or global companies. I believe in making the complex simple and always learning from every project. My approach is holistic, encompassing a strategic fusion of marketing, data analytics, product management, and financial oversight to ensure success across the full product lifecycle. Currently, I lead innovation for the nation's #1 cough brand (Robitussin) and #1 hot liquids brand (Theraflu), where I'm responsible for developing new product pipelines that expand the brands' addressable market and grow market share. AREAS OF EXPERTISE: Brand Management Product Marketing Product Management Innovation Product Roadmap Development Growth Strategy Customer Acquisition Customer Retention Go-to-Market Strategy New Business Incubation Retail Digital Transformation Channel Strategy Market & Consumer Research Revenue Strategy Operations Optimization P&L Management Cross-Functional Leadership Digital Marketing
Shana Yu’s Current Industry Matter
Shana
Yu’s Prior Industry
Barclays Capital
|
Bel Air Investment Advisors
|
Johnson And Johnson
|
General Mills
|
Pinnacle Foods
|
Amazon
|
Home Chef
|
Haleon
|
Matter
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Work Experience
Matter
Healthcare Innovation Mentor
Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Haleon
US Innovation Director - Cold & Flu
Thu Apr 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Home Chef
Senior Marketing Manager
Sun Jul 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Mar 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Amazon
AmazonFresh - Senior Vendor Manager
Sat Jul 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Pinnacle Foods
Brand Manager
Sat Aug 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jun 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
General Mills
Senior Associate Marketing Manager
Tue Oct 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jul 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Johnson And Johnson
Brand Management Summer Associate - Rogaine
Fri Jun 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Bel Air Investment Advisors
Research Associate
Mon May 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Barclays Capital
Summer Analyst
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)Skills
Languages
Shana Yu Email Addresses
FAQ About Shana Yu
-
Shana Yu is located at
New York City Metropolitan Area, New York City Metropolitan Area, United States -
Shana Yu is a
I’m a marketer who loves bringing new ideas to life. Whether it's creating health products or helping your favorite meals reach your table easily, I find joy in creative solutions and teamwork, be it startups or global companies. I believe in making the complex simple and always learning from every project. My approach is holistic, encompassing a strategic fusion of marketing, data analytics, product management, and financial oversight to ensure success across the full product lifecycle. Currently, I lead innovation for the nation's #1 cough brand (Robitussin) and #1 hot liquids brand (Theraflu), where I'm responsible for developing new product pipelines that expand the brands' addressable market and grow market share. AREAS OF EXPERTISE: Brand Management Product Marketing Product Management Innovation Product Roadmap Development Growth Strategy Customer Acquisition Customer Retention Go-to-Market Strategy New Business Incubation Retail Digital Transformation Channel Strategy Market & Consumer Research Revenue Strategy Operations Optimization P&L Management Cross-Functional Leadership Digital Marketing Matter -
Shana Yu currently works in the
Matter -
Shana Yu specializes in
I’m a marketer who loves bringing new ideas to life. Whether it's creating health products or helping your favorite meals reach your table easily, I find joy in creative solutions and teamwork, be it startups or global companies. I believe in making the complex simple and always learning from every project. My approach is holistic, encompassing a strategic fusion of marketing, data analytics, product management, and financial oversight to ensure success across the full product lifecycle. Currently, I lead innovation for the nation's #1 cough brand (Robitussin) and #1 hot liquids brand (Theraflu), where I'm responsible for developing new product pipelines that expand the brands' addressable market and grow market share. AREAS OF EXPERTISE: Brand Management Product Marketing Product Management Innovation Product Roadmap Development Growth Strategy Customer Acquisition Customer Retention Go-to-Market Strategy New Business Incubation Retail Digital Transformation Channel Strategy Market & Consumer Research Revenue Strategy Operations Optimization P&L Management Cross-Functional Leadership Digital Marketing -
Shana Yu speaks the following languages:
No languages available. -
Shana Yu has prior experience in the following industries:
Home Chef , Amazon , Pinnacle Foods , General Mills , Johnson And Johnson , Bel Air Investment Advisors , Barclays Capital -
Shana Yu has the following professional experience:
Matter , Haleon , Home Chef , Amazon , Pinnacle Foods , General Mills , Johnson And Johnson , Bel Air Investment Advisors , Barclays Capital . -
You can view Shana Yu’s
LinkedIn profile at LinkedIn URL. -
Shana Yu’s work email addresses are
[email protected] . -
Shana Yu works at
Matter
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