
Shandy Foo
PORTFOLIO: Salvatore Ferragamo, VALENTINO, Chloe, MCM, G-STAR RAW, Calvin Klein Platinum, NIKE, LACOSTE Responsible for the successful delivery... | Central Singapore, Central Singapore, Singapore
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Shandy Foo’s Emails sf****@ma****.com
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Shandy Foo’s Location Central Singapore, Central Singapore, Singapore
Shandy Foo’s Expertise PORTFOLIO: Salvatore Ferragamo, VALENTINO, Chloe, MCM, G-STAR RAW, Calvin Klein Platinum, NIKE, LACOSTE Responsible for the successful delivery of ATL & BTL for each brand to increase brand awareness, to promote sales, to increase market share Involve in designing, planning, and implementations of retailer's window, and oversee delivery and display arrangement of in-store props for increased brand visibility, as well as promotional uses. Sourcing suppliers and products that fit with the context of the brand. Developing high quality and effective marketing materials that align correctly with the overall brand strategy. Ensure all aspects of the marketing activities align with the ethos and goals of the brand. Seek out new marketing opportunities that fit with the brand, and maximising all opportunities for growth. Championing the brand internally making sure all elements of the company understand the brand and its goals.Liaise and network with a range of stakeholders including customers, colleagues, suppliers and partner organisations. Working closely with Sales and Operations teams to ensure a coordinated approach to marketing campaigns. Understood the product and customer profile, and developed ATL & BTL to build and deliver footfall, awareness, and interest / leads. Engaging and acquiring new customers using various techniques and approaches. Utilise consumer insights to guide the marketing campaigns and inspire high quality creative. Source for advertising or event opportunities, conceive and coordinating marketing campaigns alongside media partners (i.e. The Peak, Singapore Tatler, Men's Folio, Home & Decor etc).• Worked with the project working committee in the organisation and execution of Change Management plan and activities • Helped convey client requirements to internal development teams to ensure deliverables are correct and client expectations met • Presented new marketing concepts, solutions and progress updates to clients • Monitor and prioritise feedback and requests given from clients for individual marketing engagements • Reviewed and worked with internal stakeholders to establish streamline internal processes for website maintenance • Assisted in the development and maintenance of marketing collaterals and website content • Managed and coordinated the production and effective distribution of marketing materials • Assisted in development of business development and marketing ideas to increase business awareness among current and potential customer base • Organized events on ad-hoc basis • Analyse data from online marketing campaigns to help determine effectiveness of the individual campaigns • Liaised with multiple key stakeholders in various projects to consolidate progress reports to help the monitoring of overall progress and resource utilisation • Received commendations from external stakeholders (business partners, clients and the project working committee) for prompt and quality delivery of tasks.
Shandy Foo’s Current Industry Marchon Eyewear
Shandy
Foo’s Prior Industry
CrimsonLogic
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GF+A Global
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Marchon Eyewear
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Work Experience

Marchon Eyewear
Marketing
Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
GF+A Global
Strategic Marketing Executive
Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Aug 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
CrimsonLogic
Marketing Executive
Mon Oct 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)