
Siobhan Egan
Mobile Embrace Limited is an integrated mobile digital communications company that allows major brands to reach, engage and... | County Dublin, County Dublin, Ireland
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Siobhan Egan’s Emails op****@ad****.com
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Siobhan Egan’s Location County Dublin, County Dublin, Ireland
Siobhan Egan’s Expertise Mobile Embrace Limited is an integrated mobile digital communications company that allows major brands to reach, engage and embrace customers via mobile and tablet devices. • Recruitment, training and management of the Ad Ops team • Responsible for returning high yields for publishers • Attending agency client meetings with the Sales team to present detailed post campaign reports following campaign ends • Constant communication with our ad-serving platform’s support and trafficking team to ensure we are getting the most from our ad-servers • Identifying key areas of opportunity such as the programmatic space, and developing our offering to market. • Trialling DMPs to find the best data partners for our needs • Working closely with our Head of Projects and Solutions on e.g. finding best tracking solutions, these projects depend on demand in the market • Working closely with our developers on testing new ad formats and rich media executions across all Publishers • Constant monitoring and analysis of 3rd party reporting solutions e.g. DFA, Sizmek, MediaLets. Mobile Embrace Limited is an integrated mobile digital communications company that allows major brands to reach, engage and embrace customers via mobile and tablet devices. • Campaign set up and loading through a global leading mobile advertising platform AdMarvel to facilitate the placement and analysis of campaigns. • Providing campaign management service from pre-campaign discussion and analysis, technical set up and timely delivery of assets. • Analysis of creative performance and developing insights to optimise campaign conversion rates. • Generating post campaign reports following campaign end to provide insightful feedback/data to clients on campaign performance and recommendations for future activity.
Siobhan Egan’s Current Industry Adforce.com
Siobhan
Egan’s Prior Industry
Vodafone Australia
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Mobile Embrace
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Adforce.com
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Work Experience

Adforce.com
Head of Ad Operations
Wed Oct 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Mobile Embrace
Advertising Operations Manager
Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Sep 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Mobile Embrace
Campaign Analyst
Thu Nov 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Mar 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Vodafone Australia
Business Sales Consultant
Thu Sep 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Mar 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)