
Siva Balasubramanian
Dr. Balasubramanian has served as a manager, business educator, and academic administrator. He has taught at University of... | Chicago, Chicago, United States
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Siva Balasubramanian’s Emails si****@ii****.edu
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Siva Balasubramanian’s Location Chicago, Chicago, United States
Siva Balasubramanian’s Expertise Dr. Balasubramanian has served as a manager, business educator, and academic administrator. He has taught at University of Iowa, University of Alberta, Southern Illinois University - Carbondale, and Maastricht School of Management. Prior to his current position at Illinois Institute of Technology, he served as Henry J. Rehn Professor of Marketing at Southern Illinois University - Carbondale. He is the recipient of the prestigious Fulbright Research Chair award, in addition to several competitive research grants. He serves on editorial boards of leading advertising journals (Journal of Advertising and International Journal of Advertising) and as regional editor, British Food Journal. He currently directs several research and PhD dissertation projects on AI topics especially relevant to business. He also teaches MBA and other graduate courses on AI topics. His research interests also include product placements in movies or TV programs, corporate social responsibility, social media and innovation diffusion. He has authored over 60 publications in leading journals in marketing, advertising and other fields. His research was funded by private foundations, not-for-profit entities, business firms or state agencies, and reflect an interdisciplinary/empirical emphasis. Specifically, they integrate the marketing perspective with disciplines such as management, communication, psychology, agriculture, finance or healthcare. They have attracted national and international attention in both media and scholarly circles, and are widely cited (Social Sciences Citation Index, Google Scholar). He has presented his research at leading universities in North America, Europe and Asia. His teaching expertise also includes strategy, consumer behavior, and marketing analytics. In addition to teaching on campus, he often leads business seminars for senior corporate executives in the US and abroad. He serves as a business consultant to leading corporations and government agencies. Prior to entering academia, Balasubramanian worked for several years as a marketing/sales executive. His academic career includes multiple administrative roles (Deputy Vice Provost, Associate Vice Provost, Dean, Associate Dean, and Director of Undergraduate, MBA and PhD programs). Expertise: AI/Machine Learning, Marketing Analytics, Product Placements, Innovation, CSR, Social Media, Marketing/Finance interface
Siva Balasubramanian’s Current Industry Illinois Institute Of Technology
Siva
Balasubramanian’s Prior Industry
College Of Business Administration Southern Illinois University At Carbondale
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Southern Illinois University Carbondale
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Illinois Institute Of Technology
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Stuart School Of Business Illinois Institute Of Technology
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Work Experience

Illinois Institute Of Technology
Harold L. Stuart Endowed Chair in Business
Sat Aug 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Illinois Institute Of Technology
Program Director, MS in Management Science
Sat Aug 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Illinois Institute Of Technology
Deputy Vice Provost
Fri Aug 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Illinois Institute Of Technology
Associate Vice Provost for University Accreditation
Mon Aug 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jul 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Illinois Institute Of Technology
Program Director, PhD in Management Science
Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Illinois Institute Of Technology
Associate Dean
Thu May 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Stuart School Of Business Illinois Institute Of Technology
Harold L. Stuart Professor of Marketing
Thu May 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jul 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Illinois Institute Of Technology
Program Director, BS in Business Administration
Thu May 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Southern Illinois University Carbondale
Director, PhD program, College of Business
Sun Aug 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jun 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
College Of Business Administration Southern Illinois University At Carbondale
Henry J. Rehn Professor of Marketing
Thu Jul 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu May 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Southern Illinois University Carbondale
Professor of Marketing, College of Business
Tue Jul 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu May 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Southern Illinois University Carbondale
Acting Dean, College of Business
Tue Jul 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)
Southern Illinois University Carbondale
Director, MBA program, College of Business
Sat Jul 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jun 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
College Of Business Administration Southern Illinois University At Carbondale
Associate Professor of Marketing
Sat Aug 01 1992 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jun 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time)