
Stephen Leonard
Accomplished, results-driven, creative, senior marketing professional with over 15 years of experience. Successfully leading a team to reach... | Los Angeles, Los Angeles, United States
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Stephen Leonard’s Emails st****@bo****.com
Stephen Leonard’s Phone Numbers No phone number available.
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Stephen Leonard’s Location Los Angeles, Los Angeles, United States
Stephen Leonard’s Expertise Accomplished, results-driven, creative, senior marketing professional with over 15 years of experience. Successfully leading a team to reach enterprise unit, revenue and strategic goals utilizing an optimum mix of cross-channel direct response media including direct mail, digital, social media, inbound/outbound, and monthly statement. Adept at defining target audience/segmentation to meet buy box, identifying/leveraging propensity models and interpreting analytics to continuously improve and refine campaign performance and generate positive ROI. Strategic Planning/Leadership Customer Relationship Management (CRM) Social Media I Forecasting Direct Response Data Modeling Analytics Interpretation Creative Development Team-building Database Marketing Lead Generation Customer Acquisition Customer Retention Budgeting Contract Negotiation I E-Commerce I Direct Mail I Vendor Management
Stephen Leonard’s Current Industry Bank Of America
Stephen
Leonard’s Prior Industry
Tmp Worldwide
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Countrywide Financial
|
Bank Of America
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Work Experience

Bank Of America
Senior Vice President, Direct Response Marketing
Tue Oct 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Bank Of America
Vice President, Direct Response Marketing
Tue Jul 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Oct 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Countrywide Financial
Vice President, Direct Response Marketing
Thu Mar 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Countrywide Financial
Assistant Vice President
Thu Sep 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Mar 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Countrywide Financial
Senior Marketing Manager
Sat Feb 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Sep 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Countrywide Financial
Marketing Manager
Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Feb 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Tmp Worldwide
Copywriter
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)