
Stephen Pearce
I’m a strategic marketer with over thirty years’ experience in destination marketing and development in Ontario, Saskatchewan and... | Vancouver, Vancouver, Canada
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Stephen Pearce’s Emails st****@ga****.com
Stephen Pearce’s Phone Numbers 6139502****
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Stephen Pearce’s Location Vancouver, Vancouver, Canada
Stephen Pearce’s Expertise I’m a strategic marketer with over thirty years’ experience in destination marketing and development in Ontario, Saskatchewan and Vancouver. Creativity, innovation and strategy has characterized my approach to market development and competition. I believe in the power of teams, and the exemplary success that can be achieved by passionate people with a common goal. I've worked with public and private companies across Canada, including 19 years with Tourism Vancouver where I was the Vice President, Marketing, and the Vice President, Strategy, International Markets. Responsibilities included consumer and trade marketing, media and communications, digital marketing, research, and business analytics. My team coordinated campaigns in key markets around the globe, and were responsible for brand development and execution. During my tenure in Vancouver between 2001 and 2019, overnight visitation increased from 8.3 to 11.0 million, revpar from 93.58 to 209.69, annual occupancy from 64% to 80%, and the economic impact attributable to tourism grew from 3.5 billion to 5.1 billion. In 2020, I left the great team at Tourism Vancouver to begin a new chapter and joined GainingEdge as a partner responsible for tourism and leisure development consulting. GainingEdge is a global specialist consulting firm advising the tourism and business events industry and associations since 2004. They have offices in Melbourne, Kuala Lumpur, Paris, The Hague, Johannesburg, Dubai, and Vancouver. I’m active at the national level; having served as the Chair of the Canadian Tourism Commission’s (now Destination Canada) Research Advisory Committee for seven years, and as Chair of the US Advisory Committee. I also have the honour of being the past Chair for the British Columbia chapter of the Canada China Business Council, and the past secretary/treasurer for the Pacific Asia Travel Association (PATA). I have also been a sessional instructor at Brock University in Ontario and Capilano University in Vancouver. An avid traveler, I've lived across Canada, in Germany and in Uganda. I've also led volunteer missions in Tanzania and Kyrgyzstan to develop and grow their tourism economies. My educational background includes an MA in Geography from the University of Western Ontario and an MBA in Marketing from the University of York. Specialties: Strategy, public speaking, research and analysis, market planning, business planning, brand development, communications, negotiation, mentoring, teaching.
Stephen Pearce’s Current Industry Gainingedge
Stephen
Pearce’s Prior Industry
Tourism Saskatchewan
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Tourism Vancouver
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Canadian Tourism Commission
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Canada China Business Council
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International Green Economy Association
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Pacific Asia Travel Association
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Canadian Tourism Commission Commission Canadienne Du Tourisme
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Pata
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Destination
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Eightfutures International
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Gainingedge
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Work Experience

Gainingedge
Partner, Tourism and Leisure
Thu Oct 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Eightfutures International
Chief Executive Officer
Sat Aug 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Tourism Vancouver
Vice President, Strategy, International Markets
Thu Aug 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Pacific Asia Travel Association
Secretary/Treasurer
Sun May 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Destination
Chair, US Advisory Committee
Mon Feb 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Oct 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Tourism Vancouver
Vice President, Marketing
Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Pata
Executive Board Member
Sun Jun 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Pata
Trustee, PATA Foundation
Sun Jun 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Canadian Tourism Commission Commission Canadienne Du Tourisme
Member, Emerging Markets Advisory Committee
Sat Jun 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Pacific Asia Travel Association
Member Board of Directors
Wed May 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
International Green Economy Association
Senior Policy Advisor to the Canada Committee
Sat Sep 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Canada China Business Council
BC Chapter Board Member
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Oct 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Tourism Vancouver
Vice President, Leisure Travel & Digital Marketing
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Canadian Tourism Commission
Chair, Research Advisory Committee
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Tourism Vancouver
Vice President, Leisure Travel and Destination Management
Sun Apr 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Tourism Saskatchewan
Vice President and (Acting) CE0
Mon Nov 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Tourism Saskatchewan
Vice President, Marketing and Product Development
Wed May 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Nov 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)