
Steven Conway
Consumer-centric, insight driven strategy planning director that is passionate about growing my client’s business and solving marketing problems.... | Chicago, Chicago, United States
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Steven Conway’s Location Chicago, Chicago, United States
Steven Conway’s Expertise Consumer-centric, insight driven strategy planning director that is passionate about growing my client’s business and solving marketing problems. Extensive background in brand and communications strategy and primary research working with top tier Chicago communication agencies for 17+ years, heavily focused on consumer-packaged goods clients, QSR and telecom. My background as an agency strategist has allowed me to focus on solving problems for brands by going deep on consumer attitudes, behaviors and values that has unearthed insights that have inspired creative solutions and provided guidance for my clients. I am a believer of consumer centric marketing and look to walk in the shoes of my consumer to help guide decision making. I've focused my career on the philosophy of Integrated Marketing Communications and hold an advanced degree from Northwestern University Medill School. Practitioner of using the art and science of marketing communication, comfortable combing through large data sets to identify a data backed insight or authoring a creative strategy. I believe that human and business insights are the most powerful tool that any marketer has in their arsenal and the truest form of insight discovery is by getting out of the office and talking and observing human behavior. My experience focuses on the following types of skills that I deliver for my clients: - Integrated Marketing Communication Strategy - Creative and communication briefs - Uncovering Consumer Insights - Communication Mapping and Value proposition development - Brand Positioning and Messaging - Persona and Shopper Journey Mapping - Omnichannel marketing strategy - Qualitative and Quantitative inclusive of moderating, survey development and analysis - Syndicated Data Analysis (Nielsen, IRI, MRI) When I’m not working, I can likely be found spending time with my wife and two kids, listening to podcasts on marketing and psychology, following the NFL, volunteering with my alma mater Northwestern University or my children’s Greek school on their marketing committee, in the backyard grilling or at Orange Theory. I believe we should give back and help others when possible, so please reach out if we can help each other professionally or personally. You can learn more about me through here: https://www.medill.northwestern.edu/imc/professional/our-alumni/steven-conway.html
Steven Conway’s Current Industry Vml
Steven
Conway’s Prior Industry
J Walter Thompson Worldwide
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Havas Worldwide
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The Marketing Store
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Burrell Communications
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Leo Burnett
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Edelman
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Fcb Global
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Conway Consulting
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In Marketing
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Advantage Unified Commerce
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Work Experience

Vml
Group Strategy Director, Commerce
Wed May 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Vml
Strategy Director, Commerce
Thu Dec 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Advantage Unified Commerce
Senior Strategy Director
Thu Jul 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
In Marketing
Strategy Director
Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Conway Consulting
Company Owner
Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Fcb Global
Planning Director
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Edelman
Strategic Director
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Leo Burnett
Sr. Strategist
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Leo Burnett
Strategist
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
The Marketing Store
Account planner abroad
Sat May 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
The Marketing Store
Account Planner
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Burrell Communications
Freelance Account Planner
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Havas Worldwide
Account Planner
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
J Walter Thompson Worldwide
Associate Account Planner
Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)