
Tony Roberts
Over 25 years experience in brand strategy, entertainment marketing, creative and content development and production along with sound... | London, England, United Kingdom
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Tony Roberts’s Location London, England, United Kingdom
Tony Roberts’s Expertise Over 25 years experience in brand strategy, entertainment marketing, creative and content development and production along with sound commercial acumen and business development. I have grown teams from 7 to 70+ people across 3 offices. I have sat at board level and built a management team to lead agencies into new territories and disciplines. I spent a considerable amount of time in the US building freeform.LA from a print creative agency to replicate our London team and disciplines; a fully integrated communications agency. I have also built up long-term business relationships through intelligent commercial activities across the entertainment industry, from CMO's and President's to managers who execute on plans. I have developed children's concepts for broadcast and led SEIS and EIS investment opportunities to take the content into production and to market. I also developed a full eco-system to draw on all commercial opportunities possible. I have previously developed a European office for a content creation agency working in retail and through my consultancy work, I have developed content distribution strategies and creative plans for music and film and looked at agency acquisition opportunities for an investment group. In late 2017, I co-founded an independent production company producing commercials, premium content, music promos and short films as well as developing TV and film. In 2024 we opened a photography agency, Common Image which represents a diverse collective of contemporary image makers, offering creative consultation and tailored strategy with an emphasis towards commercial development. More to follow....
Tony Roberts’s Current Industry Common Image
Tony
Roberts’s Prior Industry
Doctor Direct
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Freeform London
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Anthony Roberts Consultants
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Playtime Productions
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Hangar Seven
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Metropolis Studios
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Common People Films
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Common Image
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Work Experience

Common Image
Co-Founder
Fri Mar 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Common People Films
Co-Founder
Fri Sep 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Metropolis Studios
Executive Producer / Brand Director
Mon Jun 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jul 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Hangar Seven
Managing Director Hangar Seven Portugal
Tue Apr 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Anthony Roberts Consultants
Owner
Sun Sep 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Apr 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Playtime Productions
Co-Owner / Director
Sun Sep 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Sep 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Freeform London
Managing Director
Mon Jun 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Freeform London
Director
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jun 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Doctor Direct
Art Director
Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)