
Tony Wazen
A journey that spans over 20 years of professional experience in the Middle East, specifically in the Marketing... | Dubai, Dubai, United Arab Emirates
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Tony Wazen’s Location Dubai, Dubai, United Arab Emirates
Tony Wazen’s Expertise A journey that spans over 20 years of professional experience in the Middle East, specifically in the Marketing and Media Industry. Known for strong strategic thinking across all areas of marketing and communication planning. Tony’s broad knowledge in several disciplines such as strategic planning, in depth brand communication, health management solutions, and marketing performance has driven business and marketing transformation for various global, regional, and local clients. Having been with Publicis for the past 15 years, Tony is currently the Chief Executive Officer at Publicis Media Middle East, responsible for and leading all the media brands and media assets. His journey in Publicis Groupe began with Optimedia the ROI agency in 2008 where he transitioned into the role of Managing Director until 2019. Then he was assigned Chief Executive Officer at Digitas and launched the brand in the Middle East. With the launch of Digitas he played a pivotal role in its rapid growth, making it a key pillar agency for Publicis Groupe in the Middle East. In this new capacity, Tony's primary focus will be on propelling Publicis Media’s ongoing transformation journey forward. This includes prioritizing talent development and driving the continual growth and evolution of the media business, along with future-proofing the products and services to ensure remaining competitive and relevant in today’s evolving landscape.
Tony Wazen’s Current Industry Publicis Media
Tony
Wazen’s Prior Industry
Indevco
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Optimedia
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Digitas Uae
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Publicis Media
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Work Experience

Publicis Media
Chief Executive Officer at Publicis Media Middle East
Sat Apr 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Digitas Uae
Chief Executive Officer
Fri Mar 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Optimedia
Regional Managing Director - Gulf
Mon Oct 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Indevco
Media Manager
Tue Jun 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Sep 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)