
Veronica Calad
As a dynamic and innovative Marketing Leader and Project Manager, I have extensive experience connecting the dots between... | 5201 Blue Lagoon DriveSuite 790, Miami, United States
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Veronica Calad’s Location 5201 Blue Lagoon DriveSuite 790, Miami, United States
Veronica Calad’s Expertise As a dynamic and innovative Marketing Leader and Project Manager, I have extensive experience connecting the dots between complex ideas and producing engaging digital marketing campaigns that steer business growth and increase target audience engagement. Given my aptitude in social media and marketing, I have been able to ensure the seamless delivery of campaigns and meet the unique needs of clients by developing data-driven insights and optimizing campaign performance. I am known for my innovative mindset, ability to take a fresh approach, and being extremely self-motivated which has resulted in brand improvement, client expansion, and revenue generation. As a dedicated mentor and compassionate leader, I have certified team development by nurturing a culture of accountability and inspiring performance improvement. Seeing a project from beginning to end, overcoming obstacles, and working with people’s strengths is what get me out of bed in the morning. A few of my career highlights include: • Increased revenue by 12M and promoted Media services by producing strong case studies and cross-selling Media projects for key clients by identifying relevant opportunities for Andela. • Led a high volume of client projects and cooperated with up to five clients of well-known brands, such as Method and Pampers while successfully spearheading approximately 100 projects as a Project Manager – Media Specialist. • Strengthened the brand awareness and reputation of Gatorade and Pepsi for the Champions League tournament 2021 by overseeing all the campaigns that resonated with the target audience while serving as PM. • Strategized and drove execution and delivery of targeted B2C marketing campaigns worth 200K – 500K in direct mail and digital channels that reached over 1M customers per month for Omnicom Media Group. • Leverage communication skills in English and Spanish to converse with clarity and diplomacy with individuals of diverse backgrounds. "Social media is not just a platform for broadcasting messages, it's an opportunity to create real connections with your audience." - Amy Porterfield
Veronica Calad’s Current Industry Andela
Veronica
Calad’s Prior Industry
Tadalas Nursery
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Avianca
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Havas Media International Miami
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Freelance Self Employed
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Ariadna Communications
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Media Counselors
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Omnicom Media
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Pepsico
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Target
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Andela
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Work Experience

Andela
Solutions Consultant, Commercial Media Delivery
Mon Aug 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Target
Media Specialist/Account Manager
Thu Jul 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Pepsico
Project Manager
Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Omnicom Media
Account Manager – FedEx International, Sony Entertainment, and Activision
Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Media Counselors
Manager, Client & Media Services
Mon Jan 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Ariadna Communications
Account Executive – GMCVB and Barry University
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Freelance Self Employed
Marketing & Media Consultant
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Havas Media International Miami
Account Supervisor and Senior Media Planner – Puig, Nintendo, L’Oréal, Natura, PromPerú
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Avianca
Treasury Analyst
Fri Oct 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Tadalas Nursery
Office Manager
Tue Sep 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Sep 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)