Vlad Sivriu

FAQ About Vlad Sivriu

• What is Vlad Sivriu's address?

  Vlad Sivriu is located at
  Romania

• What is Vlad Sivriu's job title?

  Vlad Sivriu is a
  Marketing Responsibilities - Overseeing digital marketing campaigns - Developing marketing campaigns and working closely with the company's external marketing agency to see them delivered within timescale - Using a wide range of techniques including basic SEO, PPC, Social Media, Email marketing to drive online traffic to the company website - Overseeing the social media strategy for the company to ensure that it aligns with the company’s brand - Managing the company’s email marketing campaigns - Enhancing the usability, design, content and conversion of the company website using Google Analytics to interpret user behavior - Undertake continuous analysis of competitive environment and consumer trends to better shape the brand message - Managing product development and pricing strategy - Lead sales channel analysis and devise new distribution strategies to increase profitability Sales Responsibilities - Responsible for revenue management strategies of the hotel and yield operations - Management of the loyalty program - Responsible for the development and achievement of sales through the direct online channel - Analyze overall monthly performance and provide extensive reports with recommendations in order to improve long term strategies - Account and customer management - Providing custom reports and analysis in order to gain higher visibility on sales trends and forecasts - Training and supervising front desk staff. - Ensuring that the campaign plan and execution steps are followed and optimized throughout the campaign run, maximizing the chances of hitting Marketing Generated Opportunities goals - Tracking demand-gen digital activities related readiness deliverables, and executing digital readiness assessments/scripts/checklists, ensuring that campaigns have the best chance of delivering against appropriate forecasts/goals - Maintain the Diagnostic Dashboard to monitor live digital campaigns leveraging multiple reporting systems and data sets, tracking performance against waterfall forecast from visitor to opportunity - Troubleshoot/resolve issues, working directly with multiple systems/owners, including agency, .com, platform, tele/sales teams, and flag issues to the Demand Ops team and WW/regional campaign owners - Work with various stakeholders to execute the campaign activation steps according to plan, monitor live performance, raise/resolve issues throughout, and make improvement recommendations - Identify and troubleshoot issues (which may include media, .com, response routing, tele and sales queues, and qualification) - Monitor & E2E QA all assets for UX, form submissions, tagging/tracking, links & Lead Flow - Analyzing and lead management of digital behavioral demand generation program leads - Extracting and interpreting business analysis reports on weekly and monthly basis for regular updates and adjustments to improve lead volume and quality to ensure the campaigns are in line with targets. Responsibilities: - Developing, implementing and managing Google Adwords (Search, Display, YouTube) and Facebook Ads campaigns. - Defining campaign structures, keyword management and research, landing page optimization, keyword bidding, creation of ad copy, A/B testing, and any other capability that is necessary for the business to drive conversions, hit KPIs, and maximize results. - Evaluating keywords, trends, competitors, and market behavior for the purpose of identifying opportunities that will advance PPC initiatives. - Using Google Analytics to monitor site traffic and analyze different conversion paths and improve conversion rates. - Creating and organizing audiences for a more relevant campaign targeting that drives qualified visitors and conversions. - Responsible for defining and implementing a mobile ads strategy with regards to proper channels, biding strategy and landing pages. - Working closely with CEO on status, timeline, budget, performance reporting, and competitive intelligence analysis. - Campaign budget planning and allocation based on goals and KPIs. - Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy. - Working closely with category managers and partners on co-marketing campaigns to determine campaign objectives, establishing best channels and set key performance indicators. - Using search engine tools as well as online tracking tools to monitor and analyze performance of specific products or categories. - Working with Google account managers and product specialists on implementing new beta products. Accomplishments: Successfully implemented the transition from a desktop focused marketing strategy to a more mobile oriented strategy. Managed to increase top KPI regarding conversions, revenue, ROI, and conversion rates. Successfully planned and managed the Black Friday 2016 Ad campaign. Hewlett Packard Enterprise

• What industry does Vlad Sivriu currently work in?

  Vlad Sivriu currently works in the
  Hewlett Packard Enterprise

• What is Vlad Sivriu's area of expertise?

  Vlad Sivriu specializes in
  Marketing Responsibilities - Overseeing digital marketing campaigns - Developing marketing campaigns and working closely with the company's external marketing agency to see them delivered within timescale - Using a wide range of techniques including basic SEO, PPC, Social Media, Email marketing to drive online traffic to the company website - Overseeing the social media strategy for the company to ensure that it aligns with the company’s brand - Managing the company’s email marketing campaigns - Enhancing the usability, design, content and conversion of the company website using Google Analytics to interpret user behavior - Undertake continuous analysis of competitive environment and consumer trends to better shape the brand message - Managing product development and pricing strategy - Lead sales channel analysis and devise new distribution strategies to increase profitability Sales Responsibilities - Responsible for revenue management strategies of the hotel and yield operations - Management of the loyalty program - Responsible for the development and achievement of sales through the direct online channel - Analyze overall monthly performance and provide extensive reports with recommendations in order to improve long term strategies - Account and customer management - Providing custom reports and analysis in order to gain higher visibility on sales trends and forecasts - Training and supervising front desk staff. - Ensuring that the campaign plan and execution steps are followed and optimized throughout the campaign run, maximizing the chances of hitting Marketing Generated Opportunities goals - Tracking demand-gen digital activities related readiness deliverables, and executing digital readiness assessments/scripts/checklists, ensuring that campaigns have the best chance of delivering against appropriate forecasts/goals - Maintain the Diagnostic Dashboard to monitor live digital campaigns leveraging multiple reporting systems and data sets, tracking performance against waterfall forecast from visitor to opportunity - Troubleshoot/resolve issues, working directly with multiple systems/owners, including agency, .com, platform, tele/sales teams, and flag issues to the Demand Ops team and WW/regional campaign owners - Work with various stakeholders to execute the campaign activation steps according to plan, monitor live performance, raise/resolve issues throughout, and make improvement recommendations - Identify and troubleshoot issues (which may include media, .com, response routing, tele and sales queues, and qualification) - Monitor & E2E QA all assets for UX, form submissions, tagging/tracking, links & Lead Flow - Analyzing and lead management of digital behavioral demand generation program leads - Extracting and interpreting business analysis reports on weekly and monthly basis for regular updates and adjustments to improve lead volume and quality to ensure the campaigns are in line with targets. Responsibilities: - Developing, implementing and managing Google Adwords (Search, Display, YouTube) and Facebook Ads campaigns. - Defining campaign structures, keyword management and research, landing page optimization, keyword bidding, creation of ad copy, A/B testing, and any other capability that is necessary for the business to drive conversions, hit KPIs, and maximize results. - Evaluating keywords, trends, competitors, and market behavior for the purpose of identifying opportunities that will advance PPC initiatives. - Using Google Analytics to monitor site traffic and analyze different conversion paths and improve conversion rates. - Creating and organizing audiences for a more relevant campaign targeting that drives qualified visitors and conversions. - Responsible for defining and implementing a mobile ads strategy with regards to proper channels, biding strategy and landing pages. - Working closely with CEO on status, timeline, budget, performance reporting, and competitive intelligence analysis. - Campaign budget planning and allocation based on goals and KPIs. - Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy. - Working closely with category managers and partners on co-marketing campaigns to determine campaign objectives, establishing best channels and set key performance indicators. - Using search engine tools as well as online tracking tools to monitor and analyze performance of specific products or categories. - Working with Google account managers and product specialists on implementing new beta products. Accomplishments: Successfully implemented the transition from a desktop focused marketing strategy to a more mobile oriented strategy. Managed to increase top KPI regarding conversions, revenue, ROI, and conversion rates. Successfully planned and managed the Black Friday 2016 Ad campaign.

• Which languages does Vlad Sivriu speak? 

  Vlad Sivriu speaks the following languages:
  No languages available.

• Which industries has Vlad Sivriu previously worked in?   

  Vlad Sivriu has prior experience in the following industries:
  Hewlett Packard Enterprise , CEL.ro , Best Western Savoy Hotel

• What is Vlad Sivriu’s work experience?  

  Vlad Sivriu has the following professional experience:
  Hewlett Packard Enterprise , CEL.ro , Best Western Savoy Hotel .

• How can I find Vlad Sivriu on LinkedIn?  

  You can view Vlad Sivriu’s
  LinkedIn profile at LinkedIn URL.

• What are Vlad Sivriu’s work email addresses?  

  Vlad Sivriu’s work email addresses are
  [email protected] .

• What company does Vlad Sivriu work for?  

  Vlad Sivriu works at
  Hewlett Packard Enterprise