
Xiaoxu Zhang
People-oriented, experience marketing leaders with strong capabilities and leadership skills, expert on drives brand value by defining product... | Shanghai, Shanghai, China
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Xiaoxu Zhang’s Emails xz****@vf****.com
Xiaoxu Zhang’s Phone Numbers No phone number available.
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Xiaoxu Zhang’s Location Shanghai, Shanghai, China
Xiaoxu Zhang’s Expertise People-oriented, experience marketing leaders with strong capabilities and leadership skills, expert on drives brand value by defining product marketing strategies, improving consumer-facing integrated marketing excellence and leading high-performing team in world fortune 500 companies with diversified cultures: VF corporation, UNIQLO, Mattel, Swarovski and etc. • Build powerful brands: Drove sales increased by 20 times in 6 years with CAGR 69%; built hero product penetration from 0.5MM units/per year to almost 20MM units/per year; drove brand awareness from single digit to 75%. • Drive competitive go-to-market strategies: Start up with a “0” investment trail distributor load in program for initial win and quickly duplicated the success formular to expand 20000+ new sales points at Mattel, and facilitated UNIQLO penetration to lower tier cities with average 80 ~ 100 new stores opening. • Lead global innovation projects: Hit 163% sales target at UNIQLO for leading global strategic digitalized store successfully launch within a matrix organization, by managing multiple stakeholders, agencies in a complex environment within first 120 days at UNIQLO. • Mature and agile Leadership: Managed team with over 10 direct and in-direct reports, facilitated organizational changes and talent redeployment to enable business successes by gained deep understanding of team’s strengths, weaknesses and provided coaching and supports in growth and career development, build a deep engaged and high-performing teams. Marketing Strategy/Plan Product Strategy Roadmap Brand Portfolios Management Go-To-Market Strategy Marketing Search Integrated Marketing Brand Marketing Digital/Social Marketing Retail Marketing EC Marketing Omni-CRM PR/ Influencer Strategy Activations Marketing Assets Management Performance Marketing/KPIs Marketing Budget Management P&L Owner Drive Sales & Brand Grow Target Talent Recruitment Team Management Coaching& Development Effective Communication VUCA Task Management Mandarin/English
Xiaoxu Zhang’s Current Industry Vf
Xiaoxu
Zhang’s Prior Industry
Jetech
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Boconcept
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Swarovski
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Mattel
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Uniqlo
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Vf
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Work Experience

Vf
Head Of Marketing, China & Apac
Fri Mar 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Vf
Head Of China Marketing
Fri Mar 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Apr 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Uniqlo
Senior Marketing Manager (M2)
Wed Nov 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Mattel
Marketing Manager (Brand Marketing)
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Nov 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Mattel
Senior Brand Marketing (Brand Marketing)
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Mattel
Brand Manager (Brand Marketing)
Tue Mar 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Mattel
Associate Marketing Manager (Retail Marketing)
Sun Aug 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Mar 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Swarovski
Marketing Operation Manager
Tue Jul 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Apr 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Boconcept
Marketing Supervisor
Fri Apr 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jun 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Jetech
Oversea Sales Executive
Sat Mar 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)