
Zach Alter
Turning data into narratives that captivate customers is the story of brand success. I am an effective and passionate... | 3001 Riverside Drive, Cincinnati, United States
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Zach Alter’s Emails za****@pg****.com
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Zach Alter’s Location 3001 Riverside Drive, Cincinnati, United States
Zach Alter’s Expertise Turning data into narratives that captivate customers is the story of brand success. I am an effective and passionate executive who is adept in forging strong customer relationships and aligning objectives with sales and marketing strategies for innovative retail campaigns. I transform vision into strategic actionable milestones that deliver on client and category goals. I bring extensive expertise in marketing planning, data analytics, and category management that contributes to sustainable sales growth through compelling brand narratives. Known for cross-functional team leadership, I nurture strong, independent thinkers. I oversee full-cycle portfolio management, including process optimization, supply chain efficiency, financial health, and robust sales strategies aimed at long-term growth. Below is a selection of the top accomplishments from my career with Proctor Gamble: Converting base business to premium by co-creating a new selling strategy within a four-part model: core, premium, households, and growth segments; secured C-suite approval; simplified model; and increased per trip spend. Growing feminine care business by 34% over three years and achieving 40 basis points in market share of the total US market by expanding distribution and shelf space and aligning P&G feminine care goals with Kroger’s. Generating 100M+ in revenue, the company’s largest shelf growth in laundry history, by influencing Kroger’s shelf execution; growing fabric enhancer shelf by 4 feet in 1K+ stories; and adding 30K square feet of sellable space. I am excited to expand my professional network and see what the future may hold. If you would like to connect, please contact me at [email protected]. AREAS OF EXPERTISE Market Strategy Customer Mapping Distribution Analysis Brand Plan Amplification Sales & Marketing Alignment Strategic Solutions & Planning Analytics-Driven Decision Making Cross-Functional Team Leadership Customer Relationship Management
Zach Alter’s Current Industry Procter And Gamble
Zach
Alter’s Prior Industry
Procter And Gamble
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Work Experience

Procter And Gamble
Kroger Sales Director, Baby Care, 2024–Present
Mon Jan 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Procter And Gamble
Market Strategy & Planning, Baby Care, 2022–2023
Thu Sep 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Procter And Gamble
Kroger Sales Director, Feminine Care, 2019–2022
Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Procter And Gamble
Kroger Shelf Analytics Manager – Fabric, Home, Baby, Family, and Feminine Care, 2018–2019
Tue May 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Procter And Gamble
Marketing Strategy & Planning – Adult Incontinence, 2016–2018
Wed Jun 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Procter And Gamble
Walmart Customer Analytics, 2014–2016
Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Procter And Gamble
Sales & Product Supply Finance
Sat Jan 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)